THE WORLD OF TYPE: Typography Workshop
Typography is a fundamental part of visual communication, across all media, languages and cultures. This two day workshop, hosted by Dalton Maag, is a deep dive into the world of type. The following topics will be covered during the Eyes & Ears Academy: a wide spectrum of information from historic development of the Latin alphabet, over the introduction to global writing systems and the practice of modern day type design, to the challenges for typography in the near future with new and emerging technology. You will learn how to express emotions through type, and produce your own artwork in hands on calligraphy and letter drawing exercises. To make the most of your stay, a typographic tour in the City of London and the British Library will be organised.
Dalton Maag is a typeface design studio based in London, founded in 1991. The studio works with designers and branding specialists worldwide to help clients find their best typographic expression, from logotype refinement, font licensing and font modification, to the creation of custom font suites. Working with clients of all sizes and across all sectors, Dalton Maag's team spans twenty nationalities and speaks twelve languages, bringing design expertise to every project, regardless or scope or ambition. Notable custom font projects include Airbnb Cereal, BBC Reith and Lush Handwritten.
Bruno Maag is the chairman of Dalton Maag, a typeface design studio based in London. Since 1991, he has steadily built Dalton Maag to become one of the world's leading typographic studios. Bruno frequently lectures internationally on the subject of typography, the science behind it and its implementation within a brand environment.
Lukas Paltram studied graphic design in Austria. In 2009 he joined Dalton Maag as a Type Designer and developed typefaces for HP, Ubuntu and Burberry. In his current function as Creative Director he led projects for USA Today, the BBC and the City of Vienna. He works out of Vienna and London.
Type in current Media & London type experience
|10.00||Introduction to the Studio at Dalton Maag
|10.30||Type design as a profession & historic development|
|11.00||Case studies of recent work: BBC, Amazon Kindle Fonts, Swiss TV|
|11.45||Insight into current projects by the Dalton Maag designers
(Split in groups)
|12.30||Lunch break in Brixton|
|13.30||Introduction into calligraphy and optical principles|
|13.45||Workshop: Basic calligraphy exercises|
|15.15||Walk to London Underground in Brixton|
|15.30||Brixton Station → Russel Square Underground Station|
|16.00||Walk to British Library|
|1630||British Library Tour|
Type in global context and new media
|10.00||Introduction to global typography|
|10.45||Workshop: Typographic observation skills - copy letters at large size|
|12.00||Type and emotion|
|12.30||Lunch Break in Brixton|
|13.30||Workshop: Draw a personal word mark under a specific brief|
|16.00||Typography in digital media, UI/UX and AR/VR|
Registration deadline: 27 September 2019
Eyes & Ears of Europe
Conditions of participation
For your binding registration, please send your registration form via eMail to email@example.com or Fax to +49 221 60605711.
- €400 Eyes & Ears Members
- €75 Pensioners as well as pupils, students, trainees (members)
- €1200 Non-members
- €150 Pensioners as well as pupils, students, trainees (non-members)
The fees must be paid within a period of one week after receiving the invoice by means of bank transfer.
Accommodation and catering costs are not included in the participation fees.