THE WORLD OF TYPE: Typography Workshop

10. – 11.10. / Eyes & Ears Academy, London

Typography is a fundamental part of visual communication, across all media, languages and cultures. This two day workshop, hosted by Dalton Maag, is a deep dive into the world of type. The following topics will be covered during the Eyes & Ears Academy: a wide spectrum of information from historic development of the Latin alphabet, over the introduction to global writing systems and the practice of modern day type design, to the challenges for typography in the near future with new and emerging technology. You will learn how to express emotions through type, and produce your own artwork in hands on calligraphy and letter drawing exercises. To make the most of your stay, a typographic tour in the City of London and the British Library will be organised.

Dalton Maag is a typeface design studio based in London, founded in 1991. The studio works with designers and branding specialists worldwide to help clients find their best typographic expression, from logotype refinement, font licensing and font modification, to the creation of custom font suites. Working with clients of all sizes and across all sectors, Dalton Maag's team spans twenty nationalities and speaks twelve languages, bringing design expertise to every project, regardless or scope or ambition. Notable custom font projects include Airbnb Cereal, BBC Reith and Lush Handwritten.


Eyes & Ears of Europe
Bruno Maag, Chairman Dalton Maag, London

Bruno Maag is the chairman of Dalton Maag, a typeface design studio based in London. Since 1991, he has steadily built Dalton Maag to become one of the world's leading typographic studios. Bruno frequently lectures internationally on the subject of typography, the science behind it and its implementation within a brand environment.

Eyes & Ears of Europe
Lukas Paltram, Creative Director Dalton Maag, London

Lukas Paltram studied graphic design in Austria. In 2009 he joined Dalton Maag as a Type Designer and developed typefaces for HP, Ubuntu and Burberry. In his current function as Creative Director he led projects for USA Today, the BBC and the City of Vienna. He works out of Vienna and London. 

Programme: Thursday, 10 October 2019

Type in current Media & London type experience

10.00 Introduction to the Studio at Dalton Maag
10.30 Type design as a profession & historic development
11.00 Case studies of recent work: BBC, Amazon Kindle Fonts, Swiss TV
11.45 Insight into current projects by the Dalton Maag designers
(Split in groups)
12.30Lunch break in Brixton
13.30 Introduction into calligraphy and optical principles
13.45 Workshop: Basic calligraphy exercises
15.15 Walk to London Underground in Brixton
15.30 Brixton Station → Russel Square Underground Station
16.00 Walk to British Library
1630 British Library Tour
17.30 Socialising

Programm: Friday, 11 October 2019

Type in global context and new media

10.00Introduction to global typography
10.45Workshop: Typographic observation skills - copy letters at large size
12.00Type and emotion
12.30Lunch Break in Brixton
13.30Workshop: Draw a personal word mark under a specific brief
16.00Typography in digital media, UI/UX and AR/VR

Register now


Registration form (PDF)

Registration deadline: 27 September 2019


Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Cologne

Conditions of participation

For your binding registration, please send your registration form via eMail to or Fax to +49 221 60605711. 


  • €400     Eyes & Ears Members
  • €75      Pensioners as well as pupils, students, trainees (members)
  • €1200   Non-members
  • €150     Pensioners as well as pupils, students, trainees (non-members)

The fees must be paid within a period of one week after receiving the invoice by means of bank transfer. 

Accommodation and catering costs are not included in the participation fees.