Events

Typography in the Moving Image - Concepts, Innovations, Inspirations

18.09. – 19.09.2014 / Eyes & Ears Academy, Leipzig

In everysize, on every platform, for every genre – the innovative handling oftypography is of central importance in current motion design. Beyond printdesign, "type in motion" can offer emotional as well as entertainingand informational moving images. However, typographic design is often neglectedand the potential of typography exploited too little.

During thistwo-day event organised by Eyes & Ears of Europe and MDR in Leipzig,outstanding examples of current TV promotion and design, commercials, festivalintros, cinema titles and music videos will be presented. These examples showthat typography in audio-visual media can be used according to differentprinciples. Thus, they are a trigger for developing ideas for future projects.

This event from Eyes & Ears of Europe and MDRis aimed primarily at employees of media and communication companies, (post)production firms, design studios, consultancies, marketing, advertising anddialogue agencies who want to learn more about this topic. Students andtrainees are also very welcome.

Dozent

Ralf Lobeck,Creative Director, Managing Director Lobeck |Motion Concept, Cologne, Professor of Visual Communications AMD Akademie Mode& Design, Düsseldorf

Professor of Visual Communications AMD Akademie Mode & Design,Düsseldorf

Studied Visual Communications and Graphic Design at the University ofApplied Sciences in Düsseldorf and at the University of California in LosAngeles (Bachelor). TV designer at WDR in Cologne and Düsseldorf. Employed atRTL from 1991 to 2009, initially as TV designer, later head of department. Mostrecently senior art director at RTL CREATION. 2009/10 creative director at Bruce Dunlop Associates in Munich. In 2011,founded Lobeck | motion concept, a studio for brandstaging in image, sound and space. Since2012, professorship for visual communications at the AMD Akademie Mode &Design in Düsseldorf. Special teaching post in the field of typography at theUniversity of Applied Sciences in Düsseldorf and at Bergische Universität inWuppertal. Regular workshops at the FilmakademieBaden-Württemberg in Ludwigsburg and at the ifs internationale filmschule köln.Lectures at the Typo Berlin, at the Forum Typographie, at Eyes & Ears ofEurope and at numerous national and international colleges. Various nationaland international awards. Since 2010, head of working group 'Typography' atEyes & Ears of Europe.



Programme: Thursday, 18 September 2014
11.30

Welcome

Klaus W Schuntermann, Creative Director MDR, Leipzig

Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne

11.45

Introduction of the participants

12.00

TV Promotion I – Information & Emotion

13.00

Lunch break

14.00

TV Promotion II – Information & Emotion

15.30

Break

16.00

TV Programme Design – Between format and broadcaster

17.00

Break

17.15

Typography in commercials – Plain or eye-catching

18.15

Discussion & summary

18.45

End of day one



Programme: Friday, 19 September 2014

09.00

Get together

09.30

Design, Promotion & Marketing at RTL CREATION

Ilona Hellmiß, Art Director RTL CREATION, Cologne

10.00

Music videos versus fashion film –

Experimental field for new positions

11.30

Break

11.45

Title sequences for motion pictures –

The beginning & the end

13.00

Lunch break

14.00

Festival intros –

Design & art in conflict

15.30

Summary & evaluation

16.00

End of the event



The event will be held in German

Host

MDR

Speaker

Ralf Lobeck


Prof. Ralf Lobeck

Registration form (PDF)

Programme (PDF​)

Registration deadline: 12 September 2014

No. of participants: max. of 20

Contact

Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln

How to register

For your binding registration, please send your registration form by 28 March 2014 via eMail to academy@eeofe.org or Fax to +49 221 60605711.

Fees

  • € 350,- Eyes & Ears members
  • € 75,- Eyes & Ears members / pupils, students, trainees who are personally members of EEofE or pupils, students, trainees of an institutional member of EEofE Europe
  • € 990,- non-members
  • € 150,- non-members / pupils, students, trainees

The fees must be paid within a period of one week after receiving the invoice by means of bank transfer. Accommodation and catering costs are not included in the participation fees.