Storytelling with the camera

16.01. – 17.01.2014 / Eyes & Ears Academy, Zurich

In the context of this two-day workshop conducted by Eyes & Ears of Europe and SRF in Zurich, the camera will be analysed as a stylistic device with regard to its use in design, promotion and marketing of audiovisual media. Therefore, basic film principles and narrative patterns regarding the camera will be explained: They can be used to generate ideas and develop concepts for station idents, labels, openers, trailers or any other kind of short forms. After the theoretical introduction, participants will develop their own spots as part of a practical exercise – from the idea to the concept to the point of filming with the camera.

The focus is on the following questions: How can the camera, as a creative device, support the processes of generating ideas and concepts? How are image areas, camera movements and effects used to emphasize the expression of content? How can emotions be evoked or even intensified through storytelling with the camera? These reflections are intended to enable participants to see the camera as more than just a technical tool: the paradigm "camera" can rather be regarded as an option for generating ideas and concepts for design, promotion and marketing of audiovisual media.

This Eyes & Ears of Europe and SRF event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome.


Frank Schneider, Director & Managing Director Filmstyler Pictures, Frankfurt/Main

Apprenticeship as photographer. Subsequently employed at international advertising agencies with a main focus on conception and text. Assistant to various directors in advertising and feature films. Since 1995, conception and direction of music videos. Since 1998, director for advertising and TV design. Lecturer for film design at Fachhochschule in Mainz. Since 2007, lecturer at Texterschmiede in Hamburg. Since 2009, guest lecturer at Hochschule Darmstadt. Director & managing director Filmstyler Pictures.

Program: Thursday, 16 January 2014



Alex Hefter, Creative Director SRF, Zürich

Corinna Kamphausen, Geschäftsführendes Vorstandsmitglied Eyes & Ears of Europe, Köln


Introduction of the participants


Some important camera basics


Crucial factors for image design


Lunch break


Selection of sharpness


Choice of lenses


Definition of shot sizes


Determining the proper perspective




Practice: "Resolving a scene"

​17.00Digression: Staging with the camera is pure psychology




Camera movements and their impact on the viewer

​18.45Choreographed interaction between camera and performer

​19.30​End of Day 1

Program: Friday, 17 January 2014

08.30Get together​

Briefing for the staging of a sequence

"Same topic - different statement"

(In groups)


Development and planning of the appropriate camera settings


Shooting in groups


Lunch break



(Group work)


Presentation & discussion


Summary & Evaluation


End of the event




Frank Schneider

​Frank Schneider

Registration deadline: 10 January 2014

Number of participants: max. of 20


Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln

How to register

For your binding registration, please send your registration form by 10 January 2014 via eMail to or Fax to +49 221 60605711.

Fees (New from 1 January 2014)

  • € 350,- Eyes & Ears members
  • € 75,- Eyes & Ears members / pupils, students, trainees who are personally members of EEofE or pupils, students, trainees of an institutional member of EEofE Europe
  • € 990,- non-members
  • € 150,- non-members / pupils, students, trainees

The fees must be paid within a period of one week after receiving the invoice by means of bank transfer. Accommodation and catering costs are not included in the participation fees.