Social Media – Opportunities & Challenges
Post, like, share – whether during breakfast at home, in the lunch break at work or at night in front of the TV with friends – Social Media are used by millions of people anytime, anywhere and across language barriers. Everybody and everthing is public! and often faster than any news programme. Thus, the topic of Social Media is more topical than ever.
Therefore, the way we communicate has changed significantly. Especially the User 2.0 influences what becomes popular, through posts, comments and shares. This poses opportunities as well as challenges for media and communication companies.
The focus of the event organised by Eyes & Ears of Europe and VOX are the following questions: How can companies present themselves succesfully in social networks? What content is suitable for social media? And what content is appropriate for which platform and for which use? How can media and communication companies administer their content and maintain an overview? And how should public user questions, suggestions and criticism be handled?
The two-day Eyes & Ears Academy offers answers to these questions. Using examples and practical execises the participants learn what and when they should communicate, and what they shouldn't do.
This event is aimed primarily at employees of media and communication companies who are already active in the field of Social Web, or who are just starting out and would like to learn more about this topic. Persons interested in the media, students and trainees are also very welcome.
Daniel Backhaus, Social Media Coach, Cologne
Daniel Backhaus is a real professional in all things online-communication. The 45 year-old Social Media Coach began his career in different companies and positions in the media industry. Main focus of his current work is social service design including storytelling, customer dialogue and Enterprise 2.0. From 2009 to 2011 Daniel Backhaus was Social Media Manager for DB Vertrieb GmbH, German Bahn AG. His tasks included the coordination of the social media activities of passenger service of Deutsche Bahn: Development of the strategy and design, initialization and operation of the service and support channels on Twitter (@ DB_Bahn) and Facebook (DBBahn) as well as staff training and training of Social Media Agents.
Dirk Lüninghake, Head of Marketing VOX, Cologne
Corinna Kamphausen, Geschäftsführendes Vorstandsmitglied Eyes & Ears of Europe, Cologne
Introduction of the participants
Social Media – yesterday, today, tomorrow
The vastness of the digital universe
practical I: The successful use of Twitter|
What companies should ask themselves – Conditions for success in the 2.0 world
End of day 1
The way to the Social Web
It becomes practical II: The successful use of Facebook
It becomes dialogical: Practical exercises for Dialogue 2.0
Summary & Evaluation
End of the event
Registration deadline: 31 January 2014
Number of participants: max. of 18
Eyes & Ears of Europe
How to register
For your binding registration, please send your registration form by 31 January 2014 via eMail to firstname.lastname@example.org or Fax to +49 221 60605711.
- € 350,- Eyes & Ears members
- € 75,- Eyes & Ears members / pupils,
students, trainees who are personally members of EEofE
or pupils, students, trainees of an institutional member of EEofE Europe
- € 990,- non-members
- € 150,- non-members / pupils, students, trainees
The fees must be paid within a period of one week after receiving the invoice by means of bank transfer.Accommodation and catering costs are not included in the participation fees.