100 Years of Smiles: How Havas and Seven.One Use Artificial Intelligence to Enable a Time Travel Experience

What does a commercial look like that was created entirely by artificial intelligence? To mark its 100th anniversary, Lacalut is embarking on a journey through time with AI-generated characters. In collaboration with Seven.One Media, Havas Media and Havas Play, a campaign was created that combines tradition and the future. Heiko Brantsch, Senior Art Director Video at Seven.One AdFactory, talks in an interview about the creative process, challenges and lessons learned. More