9th International Eyes & Ears Conference
IMPACT
21 – 9th
International Eyes & Ears Conference on 16
& 17 September 2004
in Cologne
IMPACT
21 is the motto of this year’s 9th International Eyes & Ears Conference on
16 &
Programme
| 10.30 | Host Andreas
Seitz, |
| 10.35 | Welcome Wout
Nierhoff, CEO Eyes & Ears of |
| 10.45 | Greetings Manfred
Wolf, Mayor of the City of
|
| 10.55 | Keynote IMPACT 21 Prof.
Manfred Becker, Creative Consultant RTL Group; Chairman Eyes & Ears of |
| | Critical Success Factors of Media-Design-Management for Complex Worlds of Brands |
| 11.15 | The Brand-World of ARD |
| 11.35 | RBB – Discovering, Surprising, Moving Stephan
Abarbanell, Head of Programme Management RBB Television, Wolfgang
Schatton, Head of Programme Presentation / On-Air Design RBB, |
| 11.55 | All over the world – One Global Identity Walter Puschacher, Creative Director Europe, Asia & Middle East Walt Disney International Television, |
| 12.15 | Sat.1 shows `em all Barbara Simon, ProSiebenSat.1 Produktion, Head of Creative Solutions Department, Unterföhring/Berlin Lars Wagner, Business Director Bruce Dunlop & Associates, |
| 12.35 | Discussion |
| 12.45 | Lunch Break |
| | Particularities of Brand Extensions into www. |
| 14.00 | Specifics of Brand
Communication in the www. Henning
Grote, Senior Content Developer BBDO InterOne, |
| 14.20 | TV5.org Hélène Zemmour, Deputy Director Interactive TV5, Paris Claude Vittiglio, Reporter Multimedia TV5, |
| 14.40 | Success Factors of Online
Games for Children Daria Grevel, Head of www.toggo.de Super RTL, |
| 15.00 | Discussion |
| 15.10 | Break |
| | Mentality-driven
Design-Differentiation in Regional |
| 15.30 | Sky Italia vs. iTV – News-Design in Comparison Martin
Poole, Marketing Director Bruce Dunlop & Associates, |
| 15.50 | ARTE – I have never seen it this way Henri L'Hostis, Head of Operations ARTE, Michel Goldschmidt, Art Director ARTE, Strasbourg |
| 16.10 | JIM TV – More than music Sven Mastbooms, Creative Director Seven Productions, Antwerp |
| 16.30 | Discussion |
| 16.40 | Break |
| | Audiotainment Special |
| 17.00 | Inspired by Music – Music for Lead-ins Carsten Rocker, freelance composer, |
| 17.20 | brand-new
– Content-based Realtime Animation Wolfram Zwanziger, Student Bergische Universität Wuppertal Jens Hafemann, freelance
composer, Ralf Lobeck,
Lecturer Bergische Universität |
| 17.40 | Consistent Branding through
Sound Stephen Emmer,
CEO/Creative Director eStation, |
| 18.00 | Sky Italia sounds like... Hans Bos, Senior Composer & Managing Director Soundscape Music & SoundDesign, |
| 18.20 | Off the track : Next generation entertainment – TRACE.TV Germany & tv c/o pop Sylvie Kleindienst, Producer Biz.Quit entertainment (tv c/o pop), George Boskamp, Programme Director TRACE.TV Germany, Wolf Ehrhardt, CEO BizQuit, |
| 18.40 | Discussion |
| 18.50 | Break |
| | Eyes & Ears Junior Highlights 2004 I |
| 19.10 | The Storm – A Music Clip Thomas Bedenk, Student Georg-Simon-Ohm-Fachhochschule Nuremberg |
| 19.30 | Corporate Design & Music
Clip for 'Entire Human Race' Frank Zerban, Graduate Filmakademie Baden-Württemberg, Ludwigsburg |
| 19.50 | Peacemaker – A Machinima
Music Clip Rodrigo Olmos, Graduate KISD – Köln International Axel
Schmidt, Graduate KISD – Köln International |
| 20.10 | Discussion |
| 20.30 | End of the first day |
| 21.00 | Eyes & Ears Chill out – Food, drinks & music |
| 09.00 | Get together – Breakfast |
| 09.25 | Host Andreas
Seitz, |
| | Eyes & Ears Junior Highlights 2004 II |
| 09.30 | TERRAVISTA
– Concept for an International Culture Channel Gregor von Sivers, Graduate IMG – Institut für Mediengestaltung, Fachhochschule Mainz
|
| 09.50 | Life
performance – Constantly Variable Design Eugen Pflüger, Graduate Filmakademie Baden-Württemberg, Ludwigsburg |
| 10.10 | MOVE ? – An Experimental Social Clip Christian T. Remiger, Graduate Filmakademie Baden-Württemberg, Ludwigsburg |
| 10.30 | Discussion |
| 10.40 | Break |
| | Best of Social Advertising & Campaigning |
| 11.00 | Neighbours in Emergency & Light in the Darkness Martin Rothmayer, Head of On-Air Promotion ORF, |
| 11.20 | RED NOSE DAY Martina Hildebrandt, Senior Productmanager ProSieben, Unterföhring |
| 11.40 | Bob supports Kindergartens Anke Stein, Head of Marketing & Brand Management Super RTL, Ariane Hilgefort, Eventmanager Super RTL, |
| 12.00 | RTL Fund-Raising Wolfram Kons,
Presenter RTL Television, |
| 12.20 | Discussion |
| 12.30 | Lunch Break |
| | Strategic Windows for |
| 13.45 | Audience
Relationship Management – Turning Viewers into Clients Frederic
Westerberg, Managing Director Brand New World, |
| 14.05 | Martin Hubert, CEO BBDO InterOne, |
| 14.25 | Entertainment "to go" – Mobile Marketing in the Provider's Perspective Dirk Uhlemann, CTO MIDRAY, |
| 14.45 | Goldmine
or Backfire – The Future of Dirk Böhm, Head of Communications/Corporate Speaker Universal Studios Networks |
| 15.05 | Discussion |
| 15.15 | Break |
| | Concrete Perspectives of TV-based Interactive Offers |
| 15.35 | Perspectives of TV Prof. Björn Bartholdy, Managing Director verytv, Professor
for AV Design KISD – Köln International |
| 15.55 | Sport Betting & Lotto at
Premiere Marc Adam, Head of Interactive Business Premiere, Unterföhring |
| 16.15 | Super RTL FUN-NIGHT Michael Stricker, Head of Controlling Super RTL, Michael Werber, Director Business Affairs FiveWorks, |
| 16.35 | VIVA
PLUS – You Decide! Tobias Trosse, Director Program & Production VIVA PLUS, Cologne Susanne
Lüchtrath, Managing Director Creation FEEDMEE Design, Anton
Riedel, Managing Director Creation FEEDMEE Design, |
| 16.55 | Discussion |
| | Special Guest |
| 17.05 | Greetings Alexandra
Ohlsen, Programme Manager Media Design Producing ifs internationale filmschule
köln, |
| 17.10 | Film-Trailers, or: The Art of Getting Y(o)u into the Mood… Garson Yu, Creative
Director yU + co, |
| 17.35 | Final discussion |
| 17.45 | End of the Eyes & Ears Conference 2004 |
Gallery
Press
Media release from 14. September 2004
Garson
Yu – Special Guest at
IMPACT 21 – 9th
International Eyes & Ears Conference on
16 &
Media release from 19 July 2004
IMPACT
21 is the motto of this year’s 9th International Eyes & Ears Conference on
16 &
Partners
The partners of IMPACT 21 – 9th International Eyes & Ears Conference
are: RTL Television, Super RTL, BBDO InterOne,
