16th International Eyes & Ears Awards

23.10. / Munich

Prize Winners

Best station spot

WDR/Filmstyler Pictures: Mit Schwung ins neue Jahr

1st Prize

WDR/Filmstyler Pictures: Mit Schwung ins neue Jahr

Under the motto "With momentum into the new year", WDR and Filmstyler Pictures get you moving: In the middle of the weather forecast, the lines in the graphics suddenly start moving to the rhythm of the song 'Blurred Lines' and leave weatherman Sven Plöger irritated. Matthias Opdenhövel also succumbs to the fast sweeping rhythm. In this manner, the spark carries over to other WDR presenters. And when mouse, blue elephant and bunny start dancing, nothing keeps us on the couch. But the highlight is definitely Tatort police inspector Dietmar Bär, as he grooves with the blue flashing light in his hands. So we dance into the new year, lively and exciting!

Creative Team: Karin Sarholz, Konzeption/Realisation/Redaktion WDR; Frank Schneider, Konzeption/Realisation Filmstyler Pictures

RTL CREATION: RTL - 30 Jahre

​2nd Prize

RTL CREATION: RTL - 30 Jahre

Creative Team: Björn Klimek, Creative Director RTL CREATION; Isabel Grahs, Regie RTL CREATION; Christian Mirow, Producer RTL CREATION; Klaus Schwab, Art Director RTL CREATION; Sven Lützenkirchen, Kamera RTL CREATION; Frank Schlieder, Produktionsleitung RTL CREATION; Angela Rudert, Projektmanagerin RTL CREATION; Markus Döpper, Postproduktion RTL CREATION; Susanne Mikulski, Text/Konzeption RTL CREATION

Universal Networks International Germany: Universal Channel -  Launch Spot

​3rd Prize

Universal Networks International Germany: Universal Channel - Launch Spot

Creative Team: Elmar Krick, Creative Director Universal Networks International Germany; Henning Roch, Senior Marketing Manager Universal Networks International Germany; Marco Giusti, VP Creative NBCUniversal International Television; Rafi Nizam, Creative Art Director NBCUniversal International Television; Daniel Adolph, Client Service Director Jung von Matt Spree; Florian Mika, Client Service Director Jung von Matt Spree; Till Eckel, Creative Director Jung von Matt Spree; Marc Isken, Creative Director Jung von Matt Spree; Lennart Frank, Copy Writer Jung von Matt Spree

Best on-air programme spot: Fiction

NBCUniversal International: Bates Motel Season 2 Global Launch Spot

1st Prize

NBCUniversal International: Bates Motel Season 2 Global Launch Spot

In the promotion spot for "Bates Motel", NBCUniversal International focuses entirely on the relationship between Norman Bates and his mother, which becomes even more intense and claustrophobic in the second season: Mrs Bates compulsively cleans the kitchen while her son prepares dead animals with devotion. Although no agonizing pictures can be seen, the actions give off a dark, eerie and oppressive feeling. What happens next? We're tuning in!

Creative Team: Lee Raftery, EVP Marketing & Communications NBCUniversal International Television; Marco Giusti, VP Global Creative NBCUniversal International Television; Rafi Nizam, Global Creative Director & Director/Writer NBCUniversal International Television; Alex Lea, Editor Envy Post; Vicki Matich, Colourist Envy Post; Rich Martin, Sound Designer Envy Post

Gédéon: CANAL+ - Terrotristes

​2nd Prize

Gédéon: CANAL+ - Terrotristes

Creative Team: Clément Deneux, Director Gédéon; Christophe Graillot, DOP Gédéon; La Plage, Sound Design Gédéon; Emmanuelle Lacaze, Producer Gédéon

Universal Networks International Germany: 13th Street - Criminal Minds

​3rd Prize

Universal Networks International Germany: 13th Street - Criminal Minds "Bombe"

Creative Team: Tim Steuer, Senior Producer Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany; Armin Hoffmann, Executive Producer Picture Sharks; Florian Schilling, DOP

Best on-air programme spot: Sports

ZDF: FIFA WM 2014

1st Prize

ZDF: FIFA WM 2014

In the promotion for the Football World Cup in 2014, the ZDF once again looks at Brazilian football art and the joy of life of the host country. We would love to join in and haul paint buckets and footballs to the beach to play "colour-football". But since not everyone can travel to Brazil and experience the joy of football, we turn on ZDF: exciting, colourful and captivating – we're enjoying the World Cup!

Creative Team: Thomas Grimm, Leiter Marketing ZDF; Tino Windisch, Bereichsleitung Programm-Marketing 2 ZDF; Michael Maack, Projektleitung Marketing ZDF; Olaf Repovs, Corporate Design ZDF; Steffen Steffens, Copywriter KNSK; Fabian Heine, Managing Director erste liebe filmproduktion; Henning Westerwelle, Senior Producer Infected Postproduction; Cadmo Quintero, Director; Franz Lustig, DoP

Puls 4: NFL American Football

​2nd Prize

PULS 4: NFL American Football

Creative Team: Mag. Nina Consemüller, Direktor Marketing, Kommunikation & On Air Promotion PULS 4; Bernd Birnbaum, kreative Entwicklung und Schnitt PULS 4; Roland Öller, kreative Entwicklung und Schnitt PULS 4; Lena Wergen, Administration und Ansprechperson PULS 4

Sky: Bundeslig Start

​3rd Prize

Sky: Bundesliga Start "ode to joy"

Creative Team: Bill Browning, Creative Director/ Executive Producer Sky Deutschland; Patrick Kowalik, Producer Sky Deutschland; Benoit Verschueren, Design Sky Deutschland; Adnan Alicic, Audio Design Sky Deutschland

Best on-air programme spot: Information

RTL CREATION: RTL NITRO - YPS Kino

1st Prize

RTL CREATION: RTL NITRO - YPS Kino

What to do when your brain flips out because of sheer boredom? Tune into YPS on RTL NITRO. That certainly is the recommendation from RTL CREATION. The promotion spot for the unusual science magazine adheres completely to the style of the comic cult brand: Did you know that a cat is more likely to survive a fall from the 30th floor than the 3rd floor? Or that bats have either large brains or large testicles, but never both? Iconic, wacky and appropriate for the target audience!

Creative Team: Auftraggeber Oliver Schablitzki, RTL NITRO; Björn Klimek, Creative Director RTL CREATION; Frederik Geisler, Producer RTL CREATION; Karl-Anton Gerber, Projektmanager RTL CREATION; Pilo Lenger, TV Design RTL CREATION; Niklas Weidmann, VFX/Animation RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Gökben Beyazgül, Dreh Produktionsleitung RTL CREATION

n-tv: Galapagos - Schlechte Dokus

​2nd Prize

n-tv: Galapagos - Schlechte Dokus

Creative Team: Cornelia Dienstbach, Bereichsleitung Sales & Marketing n-tv; Alessandro Taschetta, Senior Producer n-tv; Panajiota Walko, Producer n-tv; Harald Järger, Client Service Director Havas Worldwide Düsseldorf; Felix Glauner, Geschäftsführung Creation Havas Worldwide Düsseldorf; Martin Breuer, Executive Creative Director Havas Worldwide Düsseldorf

Discovery Channel: Sex Science

​3rd Prize

Discovery Channel: Sex Science

Creative Team: Eike Immisch, Leitung Marketing & On-Air-Promotion Discovery Communications Deutschland; Lisa Michel, Marketing & On Air Promotion Coordinator Discovery Communications Deutschland; Dinko Lacic, Creative Direction DMC; Tilo Fischer, Head of Production DMC; Javier Collantes Rodriguez, Konzept / Schnitt DMC; Rupert Maurer, Art Director DMC; Stephanie Tietz, Senior Production Manager DMC

Best on-air programme spot: Kids

ZDF: 25 Jahre logo!

1st Prize

ZDF: 25 Jahre logo!

For 25 years, logo! has been the only daily news broadcast for children on German television. ZDF celebrates its birthday with a trailer and the slogan "25 years of logo! We explain it simply." Three children talk casually and find doppelgangers of famous stars such as Christiano Ronaldo and Katy Perry – and the head of the European central bank. Who? Kids, watch logo! and find out.

Creative Team: Thomas Grimm, Leiter Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Laura Ohletz, Redakteurin Marketing ZDF; Volker Haak, Regisseur SUPERAMA; Matthias Link, Producer SUPERAMA; Tim Krink, Creative Director Art KNSK; Ingo Müller, Creative Director Text KNSK; Danny Fröhlich, Texter; Florian Schilling, Kamera

Turner: Cartoon Network - Uncle Grandpa Welcome Party

​2nd Prize

Turner: Cartoon Network - Uncle Grandpa Welcome Party

Creative Team: Hagen Biewer, Creative Director Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Gerhard Wolf, Creative Manager Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Kai Gregor, Creative Associate Producer Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Simone Braunsteffer, Production Coordinator Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Markus Kaiser, Sound Engineer

Best on-air programme spot: Comedy

Turner: Die TNT Serie Spielpause

1st Prize

Turner: Die TNT Serie Spielpause

During the FIFA World Cup 2014 – to stick to football jargon – the tactics of the programme planners of TNT Serie were clear: The spaces between the World Cup matches must be used. So popular stars from 'The Big Bang Theory', 'Two and a Half Men' and 'King of Queens' joined the line-up. The task of the promotion team was to mobilise comedy fans: The footage is commented with corny football phrases and great wit. A clear tackle in the heart of comedy fans!

Creative Team: Hagen Biewer, Creative Director Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Tobias Mader, Creative Manager Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Nikolaus von Flotow, Creative Associate Producer Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Max Koch, Production Coordinator Germany, Austria & Switzerland, Benelux, CEE & Russia Turner Broadcasting System Deutschland; Max Iglesias, Motion Graphics Designer; Markus Kaiser, Sound Engineer

Comedy Central: New Kids Wahlwerbespot

​2nd Prize

Comedy Central: New Kids Wahlwerbespot

Creative Team: Moritz Grauer, Producer Creative & Design Comedy Central; Nicki Dreyer, Snr. Producer Creative & Design Comedy Central; Arjen Noordeman, Snr. Producer Creative & Design Comedy Central; Katie Rangnick, Project Manager Comedy Central; Henry Förster, Creative Director Comedy Central;

MDR: Olaf verbessert die Welt

​3rd Prize

MDR: Olaf verbessert die Welt

Creative Team: Klaus Schuntermann, Creative Director MDR; André Terpe, Grafikdesigner MDR; Bart Lorsheijd, Grafikdesigner MDR

Best on-air programme spot: Show & Entertainment

SRF: The Voice of Switzerland

1st Prize

SRF: The Voice of Switzerland

Who hasn't been to the doctor for a throat examination and had to open wide and say "ah"? To promote 'The Voice of Switzerland', SRF sent the candidates of the talent show to the doctor. Everyone intones the "ah" in their individual voice. Then the various "ah" tones form a chorus that ends in the sung claim: SRF has the best voices in Switzerland!

Creative Team: Alex Hefter, Creative Director SRF; David Angehrn, Leiter Strategie & Planung SRF; Stephan Lanz, Marketingberater SRF; Peter Lehner, Produzent Agentur Shortcuts; Patrick Müller, Creative Director Agentur Shortcuts; Patrick Senn, Regie; Pascal Diener, Aufnahmeleitung; Daryl Hefti, Kamera; Ruedi Guyer, Ton

PULS 4: 2 Minuten 2 Millionen

2nd Prize

Puls 4: 2 Minuten 2 Millionen

Creative Team: Mag. Nina Consemüller, Direktor Marketing, Kommunikation & On Air Promotion PULS 4; Ulrike Sigl, Leitung B2C Marketing PULS 4; Ray Arya, Schnitt PULS 4; Lena Wergen, Administration und Ansprechperson PULS 4

RTL CREATION: RTL - Bauer sucht Frau

3rd Prize

RTL CREATION: RTL - Bauer sucht Frau

Creative Team: Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Producerin RTL CREATION; Christian Rühl, Projektmanager RTL CREATION; Axel Gärtner, VFX/Animation RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION

Best on-air programme spot: Culture

Deutsche Welle: The Highest Level

1st Prize

Deutsche Welle: The Highest Level

Pianist Lang Lang, the Berlin Philharmonic and conductor Sir Simon Rattle – these names alone make any classical music lover's heart beat faster. Add exciting insights into otherwise hidden processes such as the preparation and recording of a CD under studio conditions, the struggle for the best sound as well as the post production. This documentary by Deutsche Welle takes us closer to the musicians than ever before!

Creative Team: Claus Grimm, Hauptabteilungsleiter Programmpräsentation & Sendeleitung Deutsche Welle; Stephan Riebel, stellv. Leiter Programmpräsentation & Sendeleitung Deutsche Welle; Patrick Ruch, Producer Deutsche Welle; Jens Scheuter, Sound-Designer Deutsche Welle; Tom Zenker, Cutter Deutsche Welle

3sat: Kulturzeit

2nd Prize

3sat: Kulturzeit

Creative Team: Andreas Reinberger, Leitung Redaktion Präsentation 3sat; Esther Behrendt, Redakteurin Präsentation 3sat; Ekkehard Voigt, Redakteur Präsentation 3sat; Sonja Rigorth, Cutterin 3sat; Laetitia Monecke, Audiodesignerin 3sat; Andrea Simon, Audiodesignerin 3sat; Sabina Godec, Sprecherin 3sat; Gilles Karolyi, Sprecherin 3sat

Bayerischer Rundfunk: Wiesn

​3rd Prize

Bayerischer Rundfunk: Wiesn

Creative Team: Volker Jungbäck, Leitung Programm-Promotion Bayerischer Rundfunk; Stefan Scholz, Producer Programm-Promotion Bayerischer Rundfunk

Best B2B spot

ProSiebenSat.1 TV Deutschland: kabel eins Frühjahrsscreening 2014 – Opening

1st Prize

ProSiebenSat.1 TV Deutschland: kabel eins Frühjahrsscreening 2014 – Opening

Completely atypical begins the opening spot for the kabel eins screening with movie scenes from "Full Metal Jacket". In the "Media Planner Training Centre Munich", the Gunnery Sergeant dings his recruits on why advertising should only be booked on kabel eins. Ironic and informative, the channel summarises the most important core information for its advertisers. It is vividly supported by scenes from the channel's programming, and its diversity and image are also highlighted. Effective, entertaining and humorous – this is how B2B advertising should be!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Rojschl, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Mahoney, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Dominik Schütz, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Gerald Gutberlet, Compositing Artist Creative Solutions - ProSiebenSat.1 TV Deutschland; Marius Eder, Mediengestalter Bild & Ton Creative Solutions - ProSiebenSat.1 TV Deutschland; Adrian Sauer, Junior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Felix von Mengden, Marketingleiter kabel eins Central Marketing - ProSiebenSat.1 TV Deutschland

ProSiebenSat.1 TV Deutschland: sixx factual 2014 - Alles, was Frau braucht

​2nd Prize

ProSiebenSat.1 TV Deutschland: sixx factual 2014 - Alles, was Frau braucht

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Florian Hausberger, Head of Design/Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Maximilian Baumgartner, Texter/Konzeptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleiter sixx Central Marketing - ProSiebenSat.1 TV Deutschland; Jolanda Elezkurtaj, Brand Manager sixx Central Marketing - ProSiebenSat.1 TV Deutschland; Khalil Kays, Designer

ZDF: Haushaltsrede Intendant

​3rd Prize

ZDF: Haushaltsrede Intendant

Creative Team: Thomas Grimm, Leiter Marketing ZDF; Norbert Menkel, Redakteur Marketing/Creative Supervisor ZDF; Claudia Wotschke, Redakteurin/Schnitt ZDF; Benjamin Shpigler, Motiondesign I Wanna See; Max Bemm, Sounddesigner

Best event promotion spot

The Screeners: Deutscher Filmpreis - Minifilm 2014

1st Prize

The Screeners: Deutscher Filmpreis - Minifilm 2014

Be it Dieter Hallervorden or Elias M'Barek – the actors seem to be in a hurry. But where are they going? Due to the low budget, The Screeners rely on scenes of well-known film stars racing to the coveted trophy in their call spot for the German Film Prize 2014. The music effectively supports the scenes from the nominated movies: Who will win the Lola?

Creative Team: Arnd von Rabenau, Konzept/Schnitt/Design The Screeners; Stefan Stöckle, Motion Design Jeveux; Christoph Belau, Audio DesignAudiotask

Disney Channel: Disney Junior Event Tour 2014

​2nd Prize

Disney Channel: Disney Junior Event Tour 2014

Creative Team: Ole Türck, Head of On Air The Walt Disney Company Germany; Christian Gandl, Senior Producer The Walt Disney Company Germany; Ingo Georgi, Geschäftsführer/ Producer Katapult Filmproduktion; Sandra Marschner, Regie Katapult Filmproduktion; Christoph Griep, Kamera Katapult Filmproduktion; Sebastian Schreitling, 3D Supervisor Arri Mitte; Marcus Loeper, Motion Graphics Artist Arri Mitte; Sebastian Mietzner, Flame Artist Arri Mitte; Harald Möhrle, Komponist Sound of Movie

Red Bull Media House: ServusTV - Red Bull X-Fighters

​3rd Prize

Red Bull Media House: ServusTV - Red Bull X-Fighters

Creative Team: Rüdiger Schrattenecker, Executive Producer Creative Services Red Bull Media House; Tina Siglreithmayr, Produktion Red Bull Media House; Hans Jörg Weidenholzer, Schnitt & Sounddesign Degn Film

Best radio spot

ProSiebenSat.1 TV Deutschland: sixx - Ei like WM

1st Prize

ProSiebenSat.1 TV Deutschland: sixx - Ei like WM

Even the women's channel sixx was not able to avoid the World Cup 2014. And so they simply let their key visual interpret the Germans' song. In a humorous way, chickens cluck the German national anthem and refer to their online campaign for the World Cup, where the football event was commented daily. The radio spot is just as harmonious as the chicken choir. We're listening!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Senior Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleiter sixx Central Marketing - ProSiebenSat.1 TV Deutschland; Jolanda Elezkurtaj, Brand Manager sixx Central Marketing - ProSiebenSat.1 TV Deutschland;

Best text design or use of language and voice

Universal Networks International Germany: 13th Street - Frühling lässt sein gelbes Band…

1st Prize

Universal Networks International Germany: 13th Street - Frühling lässt sein gelbes Band…

The programme promotion for 13th Street Universal, the channel for thrill & crime, is based loosely on Eduard Möricke's poem 'Er ist's': Here, however, there is no blue ribbon fluttering through the air, but a yellow police tape. The sweet, well-known scents are overpowered by the stench of rotting corpses and the violets are not dreaming of spring, but the performer will be sent to dreamland with a black/violet eye. Extremely creative use of text!

Creative Team: Daniel Saini, Producer Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany

RTL CREATION: RTL - Stiftung Lesen

​2nd Prize

RTL CREATION: RTL - Stiftung Lesen

Creative Team: Auftraggeber Thomas Kreyes, Mediengruppe RTL; Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Konzept & Umsetzung RTL CREATION; Christine Frese, Projektmanagerin RTL CREATION; Julia Sann, TV Designerin RTL CREATION; Tobias Varola, Animation Screenworks; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION

Universal Networks International Germany: 13th Street - Law & Order Fragen

​3rd Prize

Universal Networks International Germany: 13th Street - Law & Order Fragen

Creative Team: Daniel Saini, Producer Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany

Best on-air station campaign

ProSiebenSat.1 TV Deutschland: kabel eins - So sieht's aus

1st Prize

ProSiebenSat.1 TV Deutschland: kabel eins - So sieht's aus

This station campaign shows quite clearly: With kabel eins, you are in the middle of the action. Here, the audience is addressed directly by well-known Hollywood stars and kabel eins presenters – straight from the television! How do you feel when Harrison Ford calls you directly to ask which wire he should cut on the bomb? Choose the wrong one and the explosion will reach all the way to your living room. Similarly unpleasant are sports presenters who comment on your bedroom activities or Hannibal Lector knowing your favourite sauce. Surprising and a truly "interactive television experience"!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Rojschl, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Mahoney, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Dominik Schütz, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Gerald Gutberlet, Compositing Artist Creative Solutions - ProSiebenSat.1 TV Deutschland; Petra Ruoss, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Felix von Mengden, Marketingleiter kabel eins Central Marketing - ProSiebenSat.1 TV Deutschland

Sky: Bundesliga Rückrundenstart 2013 / 2014

​2nd Prize

Sky: Bundesliga Rückrundenstart 2013 / 2014

Creative Team: Bill Browning, Creative Director Sky Deutschland; Wolf Ehrhardt, Regie/Producer Sky Deutschland; Mona Riedl, Producerin Sky Deutschland; Fabian Nagelmüller, Production Management Sky Deutschland; Peter Päutz, Production Management Sky Deutschland; Matthias Kristen, Sounddesign Sky Deutschland; David Luepschen, Designer

RTL CREATION: RTL - Season 2013

3rd Prize

RTL CREATION: RTL - Season 2013

Creative Team: Björn Klimek, Creative Director RTL CREATION; Christian Mirow, Konzeption/Text RTL CREATION; Patrick Laukemper, Postproduktion RTL CREATION

Best on-air programme campaign: Fiction

Universal Networks International Germany: 13th Street - Criminal Minds Chronologie

1st Prize

Universal Networks International Germany: 13th Street - Criminal Minds Chronologie

Fans know the problem: Often, their favourite series runs in different seasons on multiple channels. What was that? The bad guy is still going strong, even though he was arrested last week? At the request of viewers, 13th Street Universal broadcast all episodes of Criminal Minds in chronological order. The promotion spots show what can go wrong when things aren't done in the right order: The time fuse on the bomb runs out whenever it wants, crime scenes are reconstructed backwards and the hostage dies before revealing the information. A simple idea, effectively implemented!

Creative Team: Tim Steuer, Senior Producer Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany; Armin Hoffmann, Executive Producer Picture Sharks; Florian Schilling, DOP

Bayerischer Rundfunk: Paradies 505

​2nd Prize

Bayerischer Rundfunk: Paradies 505

Creative Team: Volker Jungbäck, Leitung Programm-Promotion Bayerischer Rundfunk; Stefan Scholz, Producer Programm-Promotion Bayerischer Rundfunk

RTL CREATION: RTL - Alarm für Cobra 11

​3rd Prize

RTL CREATION: RTL - Alarm für Cobra 11

CreativeTeam: Björn Klimek, Creative Director RTL CREATION; Lars Truhn, Producer RTL CREATION; Christian Rühl, Projektmanager RTL CREATION; Patrick Laukemper, VFX/Animation RTL CREATION; Sven Lützenkirchen, Dreh Kamera RTL CREATION; Andreas Ortmann, Produktionsleitung RTL CREATION; Alexandra Felgendreher, Producer RTL CREATION; Arne Thomas, Sound Designer RTL CREATION; Susanne Mikulski, Text/Konzeption RTL CREATION

Best on-air programme campaign: Sports

RTL CREATION: RTL - Formel 1

1st Prize

RTL CREATION: RTL - Formel 1

Every spring, the Formula 1 season begins and every spring RTL CREATION promotes this sporting highlight. For the 2014 season, the creators relied on the action on and near the racetracks: With self-recorded original images, the drivers, their cars and the feeling of motor sports are put in the limelight. Fast images take turns with slow-motion pictures on split screens in different versions. Rapid routes, risk-taking protagonists, high-quality technology and short calm moments – the spots reflect everything that makes Formula 1 so irresistible!

Creative Team: Björn Klimek, Creative Director RTL CREATION; Patrick Gericke, Producer RTL CREATION; Markus Doepper, VFX/Animation RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION; Manfred Loppe, RTL Sportredaktion RTL CREATION

Sky: Bundesliga Start Kampagne 2013/14

​2nd Prize

Sky: Bundesliga Start Kampagne 2013/14 "Player in the Crowd"

Creative Team: Bill Browning, Creative Director / Executive Producer Sky Deutschland; Wolf Ehrhardt, Regie Sky Deutschland; Patrick Kowalik, Producer Sky Deutschland; Benoit Verschueren, Design Sky Deutschland; Fabian Nagelmueller, Production Manager Sky Deutschland; Peter Paeutz, Production Manager Sky Deutschland; Sandra Gerber, Production Manager Sky Deutschland

Red Bull Media House: ServusTV - 20 Jahre Erzberg - Red Bull Harescramble 2014

​3rd Prize

Red Bull Media House: ServusTV - 20 Jahre Erzberg - Red Bull Harescramble 2014

Creative Team: Rüdiger Schrattenecker, Executive Producer Red Bull Media House; Sebastian Ochs, Konzept Red Bull Media House; Florian Schöftenhuber, Konzept Red Bull Media House; Georg Bitsche, Sounddesign Red Bull Media House; Tina Siglreithmayr, Produktion Red Bull Media House; Hans Jörg Weidenholzer, Schnitt Degn Film

Best on-air programme campaign: Information

RTL CREATION: RTL - Das Jenke Experiment

1st Prize

RTL CREATION: RTL - Das Jenke Experiment

In the documentary series 'Das Jenke Experiment', the editorial team researches topics regarding drugs, death and disabilities in the form of self-experiments by journalist Jenke von Wilmsdorff. And this is where the promotion of RTL CREATION picks up: The spots show how Wilmsdorff approaches the subjects, what scares him and what he learns from it. How do you feel after experimenting with drugs? How do you live with the knowledge that you will die in a few weeks? Pure and up-close information on RTL!

Creative Team: Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Producerin RTL CREATION; Michael Zschiesche, Projektmanager RTL CREATION; Markus Doepper, VFX/Animation RTL CREATION; Sven Lützenkirchen, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Frank Schlieder, Dreh Produktionsleitung RTL CREATION; Joachim Ney, Producer RTL CREATION

Deutsche Welle: Auf dem Tretroller durch Deutschland

​2nd Prize

Deutsche Welle: Auf dem Tretroller durch Deutschland

Creative Team: Claus Grimm, Hauptabteilungsleiter Programmpräsentation & Sendeleitung Deutsche Welle; Stephan Riebel, stellv. Leiter Programmpräsentation & Sendeleitung Deutsche Welle; Anette Breuker, Producerin Deutsche Welle; Jens Scheuter, Sound-Designer Deutsche Welle; Tobias Brehmer, Cutter Deutsche Welle

Best on-air programme campaign: Kids

DMC: KiKA - Kampagne 2013/2014

1st Prize

DMC: KiKA - Kampagne 2013/2014

The children's channel KiKA has many beloved characters and presenters. In the campaign "KiKA for you", DMC lets the characters play with the station logo in their own world. No matter if you like Wickie, Biene Maja, Sendung mit der Maus or Erde an Zukunft – there is something for everybody: for courageous fast thinkers and brave Vikings, for smart inventors and clever mouse fans, and of course for creative thinkers and active future makers. Simply KiKA for everybody!

Creative Team: Ellen Kärcher, Leitung Promotion & Design KiKA; Tilo Fischer, Head of Production DMC; Bernd Mutscheller, Head of Design DMC; Rupert Maurer, 3D Artist / Senior Designer DMC; Patrick Davies, Production Manager DMC; Alex Knörk, Regisseur / Creative Director BrandNewPixels; Robert Leger, 3D Artist / Senior Designer BrandNewPixels; Boris Miller, Executive Producer MillerTime Production; Krisz Kreuzer, Geschäftsführer BASS Musikproduktion

TOF Intermedia: Disney Channel - Osterkampagne 2014

​2nd Prize

TOF Pictures: Disney Channel - Osterkampagne 2014

Creative Team: Alexander Gerdes, Creative Direction TOF Pictures; Stefan Ebel, Konzept & Schnitt TOF Pictures; Nadine Janke, Grafik TOF Pictures; Silvia Irsfeld-Rozsa, Projektmanagement TOF Pictures; Michael Tobinsky, Geschäftsführer & Produzent TOF Pictures; Ole Tuerck, Senior Manager The Walt Disney Company; Berns Huebl, Senior Producer The Walt Disney Company; Bernd Mayershofer, Grafiker The Walt Disney Company; Harry Thiel, Grafik Subthiel.de

Best on-air programme campaign: Comedy

ProSiebenSat.1 TV Deutschland: ProSieben - Bully macht Buddy

1st Prize

ProSiebenSat.1 TV Deutschland: ProSieben - Bully macht Buddy

For the sitcom comeback of the year "Bully macht Buddy", Creative Solutions falls back on the simple idea "without words": Michael "Bully" Herbig hammers and welds together the name of his new series, so it can be seen in huge, self-made letters. We can actually feel how proud he is of his work. But after all that hard work he refuses to record the advertising message. In one of the spots, Bully complains about having to be available for promotional purposes. In these 30 seconds we do not hear a single word – only light swing music. We love to entertain with a difference!

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Baier, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Raphael März, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Ralph Aubele, Concept Creative Solutions - ProSiebenSat.1 TV Deutschland; Patrick März, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Andrea Hartl, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Kempfer, Marketingleiter ProSieben Central Marketing - ProSiebenSat.1 TV Deutschland; Walter Bierlmaier, Senior Product Manager Central Marketing - ProSiebenSat.1 TV Deutschland

RTL CREATION: RTL - Ich bin ein Star, holt mich hier raus

​2nd Prize

RTL CREATION: RTL - Ich bin ein Star, holt mich hier raus

Creative Team: Björn Klimek, Creative Director RTL CREATION; Volker Hundertmark, Producer RTL CREATION; Christian Mirow, Producer RTL CREATION; Eva Deutinger, Projektmanagerin RTL CREATION; Andrea Kleinsim, Design RTL CREATION; Michael Becker, VFX/Animation RTL CREATION; Kai Bohrmann, VFX/Animation RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Frank Schlieder, Dreh Produktionsleitung RTL CREATION

Best on-air programme campaign: Show & Entertainment

RTL CREATION: RTL - Der Bachelor

1st Prize

RTL CREATION: RTL - Der Bachelor

The candidates for the new season of the entertainment show "The Bachelor" present themselves in a cool and stylish look. "Mirror, mirror on the wall, who will make the Bachelor insane (of us all)?" they innocently ask at the beginning of the spot and present their individual merits. But they quickly show their true colours and ignite an entertaining cat fight. Shoving and tripping others is only the beginning. For those who want to see women fight: RTL shows us!

CreativeTeam: Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Producerin RTL CREATION; Axel Bartling, Projektmanager RTL CREATION; Patrick Laukemper, VFX/Animation RTL CREATION; Sven Lützenkirchen, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Frank Schlieder, Dreh Produktionsleitung RTL CREATION

ProSiebenSat.1 TV Deutschland: ProSieben - Fashion Hero

​2nd Prize

ProSiebenSat.1 TV Deutschland: ProSieben - Fashion Hero

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Denise Pumberger, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Krause, Creative Director/Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Petra Ruoss, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Texter Creative Solutions - ProSiebenSat.1 TV Deutschland; Gabi Madracevic, CD & Designer Luxlotusliner; Martina Hildebrandt, Senior Product Manager Central Marketing - ProSiebenSat.1 TV Deutschland; Jonas Bucher, Writer/Producer Central Marketing - ProSiebenSat.1 TV Deutschland

RTL CREATION: RTL - Die 2

​3rd Prize

RTL CREATION: RTL - Die 2

Creative Team: Björn Klimek, Creative Director RTL CREATION; Christian Mirow, Producer RTL CREATION; Isabel Grahs, Regie RTL CREATION; Angela Rudert, Projektmanagerin RTL CREATION; Frank Schlieder, Produktionsleitung RTL CREATION; Susanne Mikulski, Konzeption/Text RTL CREATION; Thomas Stokowski, Kamera RTL CREATION; Patrice Keller, Postproduktion RTL CREATION

Best on-air programme campaign: Culture

ARTE: Summer of Soul

1st Prize

ARTE: Summer of Soul

This year, the summer at ARTE was all about soul. Samy Deluxe presented films, concerts and documentaries. To promote this, ARTE produced not only an on-air campaign, but also created design elements relevant to the subject. Logo and typography are cleverly worked into the trailers consisting of footage. The Blues Brothers, Ray Charles, Shaft and the legendary 'Soul Train' – Soul lives on ARTE and nothing keeps us on the couch!

Creative Team: Cécile Chavepayre, Künstlerische Leiterin ARTE; Henri Ehrhard, Koordination ARTE; Karsten Binar, Design; Christian Gyss, Schnitt

Best promotion-related audio design

NBCUniversal International: Universal Channel - Bates Motel S2 Global Launch

1st Prize

NBCUniversal International: Universal Channel - Bates Motel S2 Global Launch

In the promotion spot for "Bates Motel", the dark, eerie and oppressive atmosphere is created not only by the image scenes. Without voice-over or dialogue, NBCUniversal relies primarily on audio. Dinah Washington's song "Mad about the boy" reflects the disturbing world of Norman and Norma just as effectively as their obsessive behaviour and their disturbed personalities. Pure excitement and drama!

Creative Team: Lee Raftery, EVP Marketing & Communications NBCUniversal International Television; Marco Giusti, VP Global Creative NBCUniversal International Television; Rafi Nizam, Global Creative Director & Director/Writer NBCUniversal International Television; Rich Martin, Sound Designer Envy Post

SRF: The Voice of Switzerland

2nd Prize

SRF: The Voice of Switzerland

Creative Team: Alex Hefter, Creative Director SRF; David Angehrn, Leiter Strategie & Planung SRF; Stephan Lanz, Marketingberater SRF; Peter Lehner, Produzent Agentur Shortcuts; Patrick Müller, Creative Director Agentur Shortcuts; Patrick Senn, Regie; Pascal Diener, Aufnahmeleitung; Daryl Hefti, Kamera; Ruedi Guyer, Ton

Deutsche Welle: The Highest Level

3rd Prize

Deutsche Welle: The Highest Level

Creative Team: Claus Grimm, Hauptabteilungsleiter Programmpräsentation & Sendeleitung Deutsche Welle; Stephan Riebel, stellv. Leiter Programmpräsentation & Sendeleitung Deutsche Welle; Patrick Ruch, Producer Deutsche Welle; Jens Scheuter, Sound-Designer Deutsche Welle; Tom Zenker, Cutter Deutsche Welle

Best promotion-related musical composition

RTL CREATION: RTL - 30 Jahre

1st Prize

RTL CREATION: RTL - 30 Jahre

30 years of RTL! We immediately imagine a flood of pictures, funny sound bites and exciting TV moments. But RTL CREATION found another way to celebrate the event: the specially written birthday song "Light On", sung by Rebecca Ferguson. With fun and tongue-in-cheek, countless well-known RTL personalities hurry to arrive at the birthday gala on time. With sparklers and beaming faces they all celebrate together. Only Günther Jauch and Thomas Gottschalk once again miss everything. "Light on" red yellow blue!

Creative Team: Björn Klimek, Creative Director RTL CREATION; Isabel Grahs, Regie RTL CREATION; Jörn Braun, RTL interactive RTL CREATION; Alex Geringas & Nikki Leonti, Text/Komposition RTL CREATION; Rebecca Ferguson, Interpretin RTL CREATION

Bayerischer Rundfunk: Weida mitanand

​2nd Prize

Bayerischer Rundfunk: Weida mitanand

Creative Team: Volker Jungbäck, Leitung Programm-Promotion Bayerischer Rundfunk; Gerd Baumann, Musikkomposition & - produktion Bayerischer Rundfunk; Helge Rösinger, Redaktion Unterhaltung Bayerischer Rundfunk

Best social spot or campaign

RTL CREATION: RTL - Stiftung Lesen

1st Prize

RTL CREATION: RTL - Stiftung Lesen

Around 7.5 million adults in Germany are functionally illiterate and unable to understand texts or write correctly. Under the slogan "The power of words", RTL CREATION produced a social campaign with well-known faces like Peter Kloeppel, Steffen Hallaschka and Nazan Eckes. The presenters stand up for reading. While the spoken word graphically forms items such as tools, clothes, shackles or a crown, the message becomes clear: The power of words can make everybody stronger, more quick-witted and more influential!

Creative Team: Auftraggeber Thomas Kreyes, Mediengruppe RTL; Björn Klimek, Creative Director RTL CREATION; Desirée van der Pas, Konzept & Umsetzung RTL CREATION; Christine Frese, Projektmanagerin RTL CREATION; Julia Sann, TV Designerin RTL CREATION; Tobias Varola, Animation Screenworks RTL CREATION; Frank Husmann, Dreh Kamera RTL CREATION; Stefan Plagemann, Dreh Aufnahmeleitung RTL CREATION; Andreas Ortmann, Dreh Produktionsleitung RTL CREATION

Red Bull Media House: ServusTV - Wings For Life World Run

​2nd Prize

Red Bull Media House: ServusTV - Wings For Life World Run

Creative Team: Rüdiger Schrattenecker, Executive Producer Red Bull Media House; Florian Schöftenhuber, Konzept Red Bull Media House; Georg Bitsche, Sounddesign Red Bull Media House; Stephanie Glück, Produktion Red Bull Media House; Wolfgang Gollmayer, Schnitt Public Project Services; Benjamin Jenichl, Schnitt Public Project Services

Bayerischer Rundfunk: Fluthilfe

3rd Prize

Bayerischer Rundfunk: Fluthilfe

Creative Team: Volker Jungbäck, Leitung Programm-Promotion Bayerischer Rundfunk; Nicola Bienert, Redakteurin Programm-Promotion Bayerischer Rundfunk; Stefan Scholz, Producer Programm-Promotion Bayerischer Rundfunk