​23.10. / Munich

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Best content-related website

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1st Prize

ZDF: Der Erste Weltkrieg: 1914 - Der Weg ins Verderben

The multimedia web special '1914 – The Road to Perdition' is the prelude to the documentary '100 years WWI' on ZDFonline. With the help of historical films, dramatic scenes, diary entries, photos, letters and reports of three young German soldiers, the web format traces the atmosphere in Germany and at the front during the First World War. Through authentic photographic material, letters and diary entries of the three protagonists, the user gets a very "personal" access to the topic. In addition to the desktop version, the special was also designed for tablets and smart phones. A perfect way to bring a historical subject closer to the younger generations!

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Creative Team: Marion Böhm, Konzept, Projektleitung, Redaktion ZDF; Sebastian Voss, Redaktion ZDF; Michaela Waldow, Multimedia ZDF; Jürgen Höhn, Webmaster ZDF; Kristina Walcker-Meyer, Mobile Consulting Aperto; Nadim Habib, Creative Director Aperto; Sebastian Maschinski, Entwicklung Aperto

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2nd Prize

ZDF: Hassbook – Die erste Seite für Choleriker

Creative Team: Thomas Grimm, Leiter Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Flavio Redlich, Texter Plan.Net; Volker Heine, Texter Plan.Net; Michael Reill, CD Plan.Net; Carsten Rossetti, Senior Kundenberater Plan.Net; Björn Mannel, Autor; Morten Kühne, Autor

​3rd Prize

SRF: DOK IKRK

Creative Team: Alex Hefter, Creative Director SRF; Lukas von Niederhäusern, Art Director Multimedia SRF; Graziella Luggen, Senior-Designer SRF; Sibylle Winter, Projektleitung SRF; Sandro Wellenzohn, Technische Umsetzung – Lead Guave Studios; Martin Muther, Technische Umsetzung Guave Studios

​Best app

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1st Prize

Netural: Roomle iPad App

If you like to arrange and decorate your house or apartment, this app is a real help: With Roomle, you can create floor plans, select walls, floors, furniture and accessories from a diverse range and set up your home in the app. Then you can virtually walk through the rooms and share your new place with your friends via email. Clearly structured and designed, the app is very intuitive – and always there whenever you see some nice deals for your home.

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Creative Team: Albert Ortig, Strategic Planner Netural; George El Khoury, Creative Director Netural; Martina Winkler, Digital Designer Netural; Robert Huemer, Lead Developer Netural

2nd Prize

Cellular: ZDF Mediathek - App

Creative Team: Gunnar Hamm, Creative Director CELLULAR; Stefan Weinert, Key Account Manager CELLULAR; Thorsten Jonas, Head of Concept CELLULAR; Holger Meier, Projektleiter ZDF; Michaela Immel, Design ZDF; Rüdiger Sasse, Technik ZDF; Eckart Köberich, Technik ZDF;

​3rd Prize

A&E: Beard Dynasty – Zum Serienstart Duck Dynasty

Creative Team: Gunnar Stöckle, Digital Marketing Manager A&E; Sebastian Wilhelmi, Director Marketing & Communications A&E; Jonas Weiser, Projektmanager MOKOM 01; Marc Buchholz, Geschäftsführer MOKOM 01

Best viral

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1st Prize

SRF: Break Ups

It's time for a new narrative form, said the SRF, and produced the specifically Swiss web series 'Break Ups'. The spots centre around couples who split up: A nine-year-old apologizes to his girlfriend of the same age with a bouquet of flowers and promises to change. "You say that every time," she replies precociously. Have you had similar experiences? All episodes have a humorous access with emotional claims. A little mean, thereby somewhat strange but also funny, we want more 'Break ups'!

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Creative Team: David Angehrn, Leiter Strategie & Planung SRF; Laura Pechlivanis, Projektleiterin & stv. Fachverantwortliche Social Media SRF; Martin Bürki, Projektleiter Werbung SRF; Corine Maissen, Inhaltliche Projektleitung Agentur Trio; Gael Tran, Technische Projektleitung Agentur Trio

​2nd Prize

FOX: The Walking Dead Staffel 4 - Morphing Poster

Creative Team: Karin Zipperling, Senior Marketing Manager Fox International Channels Germany; Stephanie Böschen, Marketing Coordinator Fox International Channels Germany; Dennis Pfisterer, Managing Partner & Creative Director Saint Elmo's Interaction; Tonja Staudinger, Art Director Saint Elmo's Interaction; Cordula Scholdan, Project Manager Saint Elmo's Interaction

​3rd Prize

al Dente Entertainment: S' Lebn is a Freid! Die Mutter aller Imagefilme

Creative Team: Peter Schels, Geschäftsführer/Regisseur/Autor al Dente Entertainment; David Meadows-Hertig, Produktionsleiter al Dente Entertainment; Florian Schilling, Kamera/DoP al Dente Entertainment; Julian Kahl, Drohnenkamera al Dente Entertainment; Matthias Meinl, Kameraassistent al Dente Entertainment; Markus Zuckerstätter, Ton/Schnitt al Dente Entertainment

Best interaction spot on air

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1st Prize

SevenOne AdFactory: BMW Social Race

The task was to make the audience interactively participate in the creation of a TV spot in real time. SevenOne AdFactory produced a trailer with individualised split screens that was broadcast during 'Schlag den Raab'. The audience was invited to enter two words into the interactive platform 'ProSieben Connect' with the hashtag '#bmw2er'. Those words should describe their enthusiasm for the new BMW model. The entered word pairs were visible to all users, and the best ones were inserted live into the classic BMW 2's TV commercial that was broadcast as a resolution spot. See the call to action, join the action online and see the result only moments later – it doesn't get any more interactive than this!

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Creative Team: Sabine Eckhardt, Geschäftsführerin SevenOne AdFactory; Jeannine Stuiber, Unit Director/TV Conception SevenOne AdFactory; Stephan Zurawski, Project Manager SevenOne AdFactory; Lennart Harendza, Account Director/Sales Region München SevenOne Media; Daniel Daugsch, Conception Manager/Digital/Sales SevenOne Media; Florian Raufeisen, Product Manager Social TV/connect ProSiebenSat.1 Digital; Carola Erlewein, Leiterin Marketingkommunikation BMW Deutschland; Christoph Nann, Geschäftsführer Kreation Serviceplan Campaign Hamburg; Wolfgang Bauersachs, Unitleitung Media Mediaplus Media 2

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2nd Prize

SUPER RTL: voll TOGGO voll me1ns

Creative Team: Matthias Kappeler, Leitung Marketing & Brand Management SUPER RTL; Mara L'Assainato, Leitung On Air Promotion SUPER RTL; Ulrich Höppner, Senior Grafiker SUPER RTL; Katrin Kubicki, Junior Marketing Manager SUPER RTL; Susanna Müller, Online Redakteurin SUPER RTL; Sabine Castenow, Geschäftsführung Castenow Communications; Alexander Knoerk, Creative Director BrandNewPixels; Alexander Gerdes, Creative Director TOF Pictures; Stefan Ebel, Producer TOF Pictures

​3rd Prize

VOX: APP

Creative Team: Jutta Hertel, Head of Promotion VOX; Sascha Kupka, Director/Regisseur VOX; Thomas Meurer, Art Direction VOX; Christiane Brühl, Aufnahmeleitung VOX; Stefan Simon, DOP VOX; Heiko Fischer, Produktionsleitung VOX

Best interaction campaign

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1st Prize

ProSiebenSat.1 TV Deutschland: sixx - Tune In

There are many calls to interaction – but rarely as charming as 'Chick Norris'. To encourage viewers to put sixx on six on the remote, this time, Creative Solutions put a man in a chicken costume. The motto of the campaign and the accompanying website is 'Press your way to happiness'. Here, fitness cock 'Chick Norris' demonstrates workouts for nimble fingers. With a lot of encouragement during the workout, he even explains how many calories we've burned. And of course, he shows us exactly the right button on the remote. Put sixx on six!
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Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Sarah Angerer, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Ariane Gebhardt, Motion Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Reinhard Keller, Audio Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Marius Eder, Effects/Animation Creative Solutions - ProSiebenSat.1 TV Deutschland; Thomas Brettschneider, Film Production Creative Solutions - ProSiebenSat.1 TV Deutschland; Veronika Heyne, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland

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2nd Prize

RTL CREATION: RTL – Soap Kampagne

Creative Team: Björn Klimek, Creative Director RTL CREATION; Doris Mertens, Art Direktorin RTL CREATION; Susanne Mikulski, Text/Konzeption RTL CREATION; Isabel Grahs, Regie & Konzeption RTL CREATION; Patrick Laukemper, Schnitt/VFX RTL CREATION; Arne Thomas, Musik/Ton RTL CREATION; Eva Deutinger, Projektmanagerin RTL CREATION; Michael Heise, RTL Interactive

Best digital marketing campaign

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1st Prize

ProSiebenSat.1 TV Deutschland: ProSieben MAXX - What's the Dif?

In the spirit of the claim 'What's the Dif?', Creative Solutions produced the digital marketing campaign for the launch of ProSieben MAXX. Short and funny questions, facts, and the question 'What's Your Dif?' took center stage. Before the launch, a new clip was posted everyday on the channel's website. On Facebook, users were able to use the 'What's your Dif-Machine' and find out just how many people share their love for Zlatan Ibrahimovic or their passion for swimming. The conclusion: "But you are still unique in your digital world."

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Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions - ProSiebenSat.1 TV Deutschland; Andrea Brunschetta, Creative Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Benjamin Nitsch, Junior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; SebastianSchwarzer, Vice President Promotion Creative Solutions - ProSiebenSat.1 TV Deutschland; Werner Hoier, Developer Creative Solutions - ProSiebenSat.1 TV Deutschland; Ellen Koch, Channel Manager Operating Office - ProSiebenSat.1 TV Deutschland; Stefan Ladwig, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland

​2nd Prize

Universal Networks International Germany: Syfy - Helix

Creative Team: Erik Troppenz, Director Marketing & PR Universal Networks International Germany; Florian Kemeter, Digital Marketing Manager Universal Networks International Germany; Elmar Krick, Marketing & Creative Director Universal Networks International Germany; Henning Roch, Head of Marketing Universal Networks International Germany