In the context of this two-day workshop conducted by Eyes & Ears of Europe and rbb in Potsdam, the camera will be analysed as a stylistic device with regard to its use in the design, promotion and marketing of audiovisual media. To that end, basic film principles and narrative patterns regarding the camera will be explained: They can be used to generate ideas and develop concepts for station idents, labels, openers, trailers or any other kind of short forms. After the theoretical introduction, participants will develop their own spots as part of a practical exercise – from idea to concept to actual shooting with the camera.

The focus is on the following questions: How can the camera, as a creative device, support the processes of generating ideas and concepts? How are image areas, camera movements and effects used to emphasize the expression of content? How can emotions be evoked or even intensified through storytelling with the camera? These reflections are intended to enable participants to see the camera as more than just a technical tool: the paradigm "camera" can rather be regarded as an option for generating ideas and concepts for the design, promotion and marketing of audiovisual media.

This Eyes & Ears of Europe and rbb event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome.