Media Strategy & Planning

26.02. – 27.02.2015 / Eyes & Ears Academy, Unterföhring

Currently there are many internal and external creative & branding agencies producing excellent work for broadcasters. There is however, a lack of media and marketing planning strategy training in the European market that is tailored specifically to the challenges and planning approaches within broadcast promotion. However, this is necessary to ensure that campaigns are being planned effectively, and promotional resources like airtime and creativity are allocated efficiently in order to best fulfil the business objectives of the company.

Inefficient marketing planning, campaign selection and airtime usage creates high opportunity costs for broadcast organisations. Therefore, this Eyes & Ears Academy in cooperation with ProSiebenSat.1 TV Deutschland in Unterföhring, intends to train the participants in media strategy and planning to give them the necessary knowledge, understanding & tools to implement effective promotional campaigns with their organization in order to bring a structure to their on-air marketing prioritisation process and huge efficiencies to both their promotional airtime and creative resource. The workshop will cover best practice and theory as well as practical examples that the attendees will work through & can take back to the workplace. The seminar language will be English.

On day 2, Aristidis Thomas (Head of Media Management) and Ludwig Noack (Senior Media Manager) will give insight into the strategic Media Management at ProSiebenSat.1 TV Deutschland. This slot will be held in German.

The event is aimed primarily at people working in media and communications companies, (post) production firms, design studios, consultancies, as well as marketing, advertising and dialogue agencies who want to find out more about this topic. Those generally interested, students and trainees are also welcome.


Jo Wilkinson & Alan James, Directors James&Wilkinson Media, London.

Jo and Alan are the founding directors of James&Wilkinson Media (JWM), a company established in April 2011 to help fill the void in the shortage of media planning skills found within the broadcasting arena. In 1998 they started working together at the BBC where they were responsible for the on-air media strategy, planning and implementation of all of the BBC’s marketing across their vast array of public service TV, Radio & online services. In 2011, Jo & Alan founded JWM, offering amongst its services, consultancy and training. In the relatively short period of time since launch JWM have worked with broadcasters in over twenty countries across four contintents. Alan and Jo have also been regular speakers at international media conferences.

Programme: Thursday, 26 February 2015



Richard Schweiger, Senior Vice President Creative Solutions ProSiebenSat.1 TV Deutschland, Munich

Malte Hildebrandt, Leitung Central Marketing ProSiebenSat.1 TV Deutschland, Munich

Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne

​11.45Introduction of the participants

"Do you know what you're worth?"

The value of promotional airtime


Lunch break


Setting objectives




Campaign prioritisation




Setting effective frequency for different campaign types


Discussion & Summary

​18.30​End of day one

Programme: Friday, 27 february 2015

09.00​Get together​

Developing a campaign plan



Putting previous learning into practise

Workshop Session



​11.30Strategic Media Management at P7S1

Aristidis Thomas, Head of Media Management

Ludwig Noack, Senior Media Manager

ProSiebenSat.1 TV Deutschland, Munich

​12.45Lunch Break
​13.45Implementing your campaign plan


Campaign Evaluation




Challenges for the future


Final discussion & evaluation

​18.00​End of the event



Alan James
​Jo Wilkinson

Registration deadline: 20 February 2015

Number of participants: max. of 25


Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln

How to register

For your binding registration, please send your registration form by the registration deadline via eMail to or via Fax to +49 221 60605711.


  • € 350,- Eyes & Ears members
  • € 95,- Eyes & Ears members / pupils, students, trainees who are personally members of EEofE or pupils, students, trainees of an institutional member of EEofE Europe
  • € 990,- non-members
  • € 190,- non-members / pupils, students, trainees

The fees must be paid within a period of one week after receiving the invoice by means of bank transfer. Accommodation and catering costs are not included in the participation fees.