Best of Type in Motion
Writing, images and sound – the composition of these three elements determines whether motion design works or not. During the two-day Eyes & Ears Academy at ProSiebenSat.1 TV Deutschland in Unterföhring, intros, music videos, TV design, promotion spots, advertising spots and festival intros are presented and discussed. The examples are groundbreaking, impressive and stand out from the crowd. The prerequisite is the typographic and conceptual quality in the interaction between text, image and sound. At the end of the event, participants take home the best – as a personal knowledge base, as inspiration and as a possible starting point for their own work in the future.
Professor for Visual Communication, AMD Akademie Mode & Design, Düsseldorf
Studied Visual Communications and Graphic Design at the University of Applied Sciences in Düsseldorf and at the University of California in Los Angeles (Bachelor). TV designer at WDR. Employed at RTL from 1991 to 2009, initially as TV designer, later head of department. Most recently as senior art director at RTL CREATION. 2009/10 creative director at Bruce Dunlop Associates in Munich. In 2011, founded Lobeck | motion concept, a studio for brand staging in image, sound and space. Since 2012, professorship for visual communications at the AMD Akademie Mode & Design in Düsseldorf. Various teaching assignments and lectureships at universities in Germany, Austria and Switzerland..
| 11.30 | Welcome |
| 11.45 | Introduction of the participants |
| 12.00 | The very beginning – What was done right from the start |
| 13.00 | Lunch break |
| 14.00 | SAUL BASS – What the master can tell us today |
| 15.00 | Break |
| 15.30 | Title Sequences – The Best I The pioneer discipline |
| 16.30 | Break |
| 17.00 | Title Sequences – The Best II The pioneer discipline |
| 18.00 | Summary |
| 18.30 | End of Day 1 |
| 09.00 | Get together |
| 09.15 | Music Videos – The Best The artistic experimental field |
| 10.45 | Break |
| 11.00 | Corporate
Design for TV channels – The Best Brand presentation for the national market |
| 12.15 | Break |
| 12.30 | TV Promotion – The Best Visionary advertising for the programme |
| 13.30 | Lunch break |
| 14.30 | Commercials – The Best Humour and innovation in advertising |
| 15.30 | Festival Main Titles – The new leading medium |
| 16.30 | Summary & evaluation |
| 17.00 | End of the event |
Host
Speaker
 |
Ralf Lobeck |
Registration Form (PDF)
Programme (PDF)
Registration Deadline: 4 September 2015
No. of participants: max. of 20
Contact:
Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Cologne
How to register
For your binding registration, please send your registration form by the registration deadline via eMail to academy@eeofe.org or Fax to +49 221 60605711.
Fees
- € 350 Eyes & Ears members
- € 95 Eyes & Ears members / pupils, students, trainees who are personally members of EEofE or pupils, students, trainees of an institutional member of EEofE Europe
- € 990 non-members
- € 190 non-members / pupils, students, trainees
The fees must be paid within a period of one week after receiving the invoice by means of bank transfer. Accommodation and catering costs are not included in the participation fees.
