Best of Type in Motion

10.09. – 11.09.2015 / Eyes & Ears Academy, Unterföhring
Eyes & Ears of Europe

Writing, images and sound – the composition of these three elements determines whether motion design works or not. During the two-day Eyes & Ears Academy at ProSiebenSat.1 TV Deutschland in Unterföhring, intros, music videos, TV design, promotion spots, advertising spots and festival intros are presented and discussed. The examples are groundbreaking, impressive and stand out from the crowd. The prerequisite is the typographic and conceptual quality in the interaction between text, image and sound. At the end of the event, participants take home the best – as a personal knowledge base, as inspiration and as a possible starting point for their own work in the future.

Speaker: Prof. Ralf Lobeck, Creative Director, GF, Lobeck | Motion Concept, Köln

Professor for Visual Communication, AMD Akademie Mode & Design, Düsseldorf

Studied Visual Communications and Graphic Design at the University of Applied Sciences in Düsseldorf and at the University of California in Los Angeles (Bachelor). TV designer at WDR. Employed at RTL from 1991 to 2009, initially as TV designer, later head of department. Most recently as senior art director at RTL CREATION. 2009/10 creative director at Bruce Dunlop Associates in Munich. In 2011, founded Lobeck | motion concept, a studio for brand staging in image, sound and space. Since 2012, professorship for visual communications at the AMD Akademie Mode & Design in Düsseldorf. Various teaching assignments and lectureships at universities in Germany, Austria and Switzerland..

Programme: Thursday, 10 September 2015



​11.45Introduction of the participants

The very beginning – What was done right from the start


Lunch break


SAUL BASS – What the master can tell us today



​15.30Title Sequences – The Best I

The pioneer discipline



Title Sequences – The Best II

The pioneer discipline

​18.30​End of Day 1

Programme: Friday, 11 September 2015

09.00Get together​

Music Videos – The Best

The artistic experimental field

​11.00Corporate Design for TV channels – The Best

Brand presentation for the national market


TV Promotion – The Best

Visionary advertising for the programme


Lunch break


Commercials – The Best

Humour and innovation in advertising


Festival Main Titles – The new leading medium


Summary & evaluation


End of the event



Ralf Lobeck

​Ralf Lobeck

Registration Form (PDF)

Programme (PDF)

Registration Deadline: 4 September 2015

No. of participants: max. of 20


Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Cologne

How to register

For your binding registration, please send your registration form by the registration deadline via eMail to or Fax to +49 221 60605711.


  • € 350 Eyes & Ears members
  • € 95 Eyes & Ears members / pupils, students, trainees who are personally members of EEofE or pupils, students, trainees of an institutional member of EEofE Europe
  • € 990 non-members
  • € 190 non-members / pupils, students, trainees

The fees must be paid within a period of one week after receiving the invoice by means of bank transfer. Accommodation and catering costs are not included in the participation fees.