Rhetoric & Communication – The culture of intelligibility or the delight in language

13.02. – 14.02.2014 / Eyes & Ears Academy, Ismaning

"'Thought' is not said… 'Said' is not heard… 'Heard' is not understood…". This problem was formulated by the Austrian behavioural scientist Konrad Lorenz in his transmitter-receiver model. It raises the question of how content has to be communicated and packaged so the recipient will listen, understand and accept.

In the context of this two-day event organized by Eyes & Ears of Europe and SPORT1 in Ismaning, the participants will be introduced to the peculiarities of rhetoric as well as the communicative expectations of others. There is a clear and unambiguous distinction between sender and receiver, between plea and testimony, as well as between what is said and shown. Above all, however, stands the pleasure and the joy of dealing with words.

The following topics will be discussed:

  • rhetoric as a means of intelligibility or
  • the art of speaking: keyword "boredom"
  • use punch lines that make sense
  • be diplomatic and still achieve a set goal
  • emphasis as well as clear and distinct speech. Classical voice training exercises
  • recognize and discuss sensitivities
  • Target design = time design "You must have a plan ..."

The event is primarily aimed at managers and executives who have to carry out negotiations, staff talks, sales talks, lectures or presentations as well as other communicative situations in their daily work. Those generally interested, students and trainees are also welcome.


Michael Vetter, Newscaster, speaker, editor & communications trainer, Cologne

Vetter teaches the difference between wit and eloquence, between sympathy and empathy and critically questions speech and educational patterns. Vetter is a lecturer at the Rhein-Erft Academy as well as a lecturer in the education and training of the German Bundeswehr in Mechernich. His clients include Mercedes / Daimler AG, Deutsche Bank AG, Kölner Bank e.G., Rudolf Müller Verlag in Cologne, Central Versicherung, Barmer GEK and Barmenia Versicherung.

Program: Thursday, 13 February 2014



Rainer Heneis, Head of Marketing/New Business SPORT1, Ismaning

Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne

​11.15​Introduction of the participants

What our parents couldn't know – from the detraining of the instilled

  • Detecting our own speech patterns & expanding upon them
  • Language training, intonation & stress
  • Dealing with emotions in speech


Lunch break


Balanced verbal & non-verbal communication

​15.30Relaxation exercises



Perception of my body language and that of my dialogue partner


Sender/Receiver –

Who is what and when?


End of Day 1

Program: Friday, 14 February 2014

09.00Get together​

Structure of the speech – objective – time – inspire listeners

The rule: introduction, main part, conclusion


Methods & strategies

  • A.U.D.I. Method – the template for the future
  • The context-strategy. How do I create context?




Dealing with obstacles – or how do I maintain concentration?


Lunch break


Creating moods in the listener / conversation partner


Making an impression & leaving an impression – Setting anchors and focussing


Final discussion & evaluation


End of the event

The seminar language will be German.




Michael Vetter

​Michael Vetter

Registration deadline: 7 February 2014

Number of participants: max. of 10


Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln

How to register

For your binding registration, please send your registration form by 7 February 2014 via eMail to or Fax to +49 221 60605711.

Fees (New from 1 January 2014)

  • € 350,- Eyes & Ears members
  • € 75,- Eyes & Ears members / pupils, students, trainees who are personally members of EEofE or pupils, students, trainees of an institutional member of EEofE Europe
  • € 990,- non-members
  • € 150,- non-members / pupils, students, trainees

The fees must be paid within a period of one week after receiving the invoice by means of bank transfer. Accommodation and catering costs are not included in the participation fees.