Currently there are many internal and external creative & branding agencies producing excellent work for broadcasters. There is however, a lack of media and marketing planning strategy training in the European market that is tailored specifically to the challenges and planning approaches within broadcast promotion. However, this is necessary to ensure that campaigns are being planned effectively, and promotional resources like airtime and creativity are allocated efficiently in order to best fulfil the business objectives of the company.

Inefficient marketing planning, campaign selection and airtime usage creates high opportunity costs for broadcast organisations. Therefore, this Eyes & Ears Academy in cooperation with SRF, intends to train the participants in media strategy and planning to give them the necessary knowledge, understanding & tools to implement effective promotional campaigns with their organization in order to bring a structure to their on-air marketing prioritisation process and huge efficiencies to both their promotional airtime and creative resource. The workshop will cover best practice and theory as well as practical examples that the attendees will work through & can take back to the workplace.

The event is aimed primarily at people working in media and communications companies, (post) production firms, design studios, consultancies, as well as marketing, advertising and dialogue agencies who want to find out more about this topic. Those generally interested, students and trainees are also welcome.