Innovation Lab – Creating New Formats for Future TV

13.03. – 14.03.2014 / Eyes & Ears Academy, Unterföhring

What are the TV formats of the future? Currently, many are attempting to launch new cross-media formats on TV, online and especially on the social web. The aim is to attract young audience members in particular, who spend most of their time on the internet and rarely make use of classic TV, and to get them interested in a format. But how can formats be linked on TV and the web, but also for mobile, print and outdoor advertising, in a way that makes sense, without simply copying the content and presenting it simultaneously via the different media?

In the context of this two-day workshop organised by Eyes & Ears of Europe and ProSiebenSat.1 TV Deutschland, numerous examples will be presented that show what innovative ideas are currently on the European and International market. Under the motto "Innovation Lab", participants can create and discuss their own ideas based on a practical exercise. At the end of the workshop, every participant should walk away with an idea that could work for the TV market of the future.

This Eyes & Ears of Europe and ProSieben Sat.1 TV Deutschland event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome.


Sebastian Krüger, Vice President TV 3.0 ProSiebenSat.1 TV Deutschland, Unterföhring

From 2003 to 2009, studied German literature and political science, economics and society at Ruhr-Universität Bochum. Held various positions during his studies incl. junior producer at Orangefilm, writer & reporter at Westdeutscher Rundfunk and Deutschlandfunk. 2008/09: Trainee in chief editorial department at kabel eins in Unterföhring. 2010/11: Editor new media management at ProSiebenSat.1 TV Deutschland. 2011/12: Social media manager at ProSiebenSat.1 Digital. 2012/13: Head of social & new media storytelling. Currently, Vice President TV 3.0, as well as Director of Screen Innovation in the field of Smart Channels within the ProSiebenSat.1 AG.

Program: Thursday, 13 March 2014


Zeljko Karajica, managing director & chief operating officer ProSiebenSat.1 TV Deutschland, Unterföhring.

Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne


Introduction of the participants


Reinvent TV Formats

Definition of goals & presentation of best cases worldwide


Lunch break


Creative Session 1

10 Points to check – is your idea future ready?

Set up teams // Start brainstorming



Focus Session 1

Preparation session 1 with feedback



18.00Top 3 selection

Presentation of all ideas

Review & discussion of the results

Definition of the best three format Ideas


End of day 1

Program: Friday, 14 March 2014

09.00​Get together​

360° Storytelling

How, why, what platforms?

Best Cases Overview & general derivations

​10.00Creative Session 2

Top 3 fine tuning

​12.45​Lunch break


Feedback Session Speaker

Questions, background & dependencies

Preparation for the presentation


​15.45Presentation of the formats

Discussion of three core format ideas

Feedback from all participants


Lessons Learned




​End of the event




​Sebastian Krüger

Registration deadline: 7 March 2014

Number of participants: max. of 10


Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln

How to register

For your binding registration, please send your registration form by 7 March 2014 via eMail to or Fax to +49 221 60605711.

Fees (New from 1 January 2014)

  • € 350,- Eyes & Ears members
  • € 75,- Eyes & Ears members / pupils, students, trainees who are personally members of EEofE or pupils, students, trainees of an institutional member of EEofE Europe
  • € 990,- non-members
  • € 150,- non-members / pupils, students, trainees

The fees must be paid within a period of one week after receiving the invoice by means of bank transfer.spaceAccommodation and catering costs are not included in the participation fees.