What are the TV formats of the future? Currently, many are attempting to launch new cross-media formats on TV, online and especially on the social web. The aim is to attract young audience members in particular, who spend most of their time on the internet and rarely make use of classic TV, and to get them interested in a format. But how can formats be linked on TV and the web, but also for mobile, print and outdoor advertising, in a way that makes sense, without simply copying the content and presenting it simultaneously via the different media?

In the context of this two-day workshop organised by Eyes & Ears of Europe and ProSiebenSat.1 TV Deutschland, numerous examples will be presented that show what innovative ideas are currently on the European and International market. Under the motto "Innovation Lab", participants can create and discuss their own ideas based on a practical exercise. At the end of the workshop, every participant should walk away with an idea that could work for the TV market of the future.

This Eyes & Ears of Europe and ProSieben Sat.1 TV Deutschland event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome.