Typography in the Moving Image – Concepts, Innovation, Inspiration

04.04. – 05.04.2013 / Eyes & Ears Academy, Cologne

In every size, on every platform, for every genre – the innovative handling of typography is of central importance in current motion design. Beyond print design, "type in motion" can offer emotional as well as entertaining and informational moving images. However, typographic design is often neglected and the potential of typography exploited too little.

During this two-day event organised by Eyes & Ears of Europe and RTL CREATION in Cologne, outstanding examples of current TV promotion and design, commercials, festival intros, cinema titles and music videos will be presented. These examples show that typography in audio-visual media can be used according to different principles. Thus, they are a trigger for developing ideas for future projects.

This event from Eyes & Ears of Europe and RTL CREATION is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Students and trainees are also very welcome


Ralf Lobeck, Creative Director, Managing Director Lobeck | Motion Concept, Cologne,

Professor of Visual Communications AMD Akademie Mode & Design, Düsseldorf

Studied Visual Communications and Graphic Design at the University of Applied Sciences in Düsseldorf and at the University of California in Los Angeles (Bachelor). TV designer at WDR in Cologne and Düsseldorf. Employed at RTL from 1991 to 2009, initially as TV designer, later head of department. Most recently senior art director at RTL CREATION. 2009/10 creative director at Bruce Dunlop Associates in Munich. In 2011, founded Lobeck | motion concept, a studio for brand staging in image, sound and space. Since 2012, professorship for visual communications at the AMD Akademie Mode & Design in Düsseldorf. Special teaching post in the field of typography at the University of Applied Sciences in Düsseldorf and at Bergische Universität in Wuppertal. Regular workshops at the Filmakademie Baden-Württemberg in Ludwigsburg and at the ifs internationale filmschule köln. Lectures at the Typo Berlin, at the Forum Typographie, at Eyes & Ears of Europe and at numerous national and international colleges. Various national and international awards. Since 2010, head of working group 'Typography' at Eyes & Ears of Europe.

Program: Thursday, 4 April 2013



Oliver Bittner, Head of Programme Production RTL CREATION, Cologne

Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne


Introduction of the participants


TV Promotion I – Information & Emotion


Lunch break


TV Promotion II – Information & Emotion




TV Programme Design – Between format and broadcaster




Typography in commercials – Plain or eye-catching


Discussion & summary


End of day one

Program: Friday, 5 April 2013


Get together


Design, Promotion & Marketing at RTL CREATION

Ilona Hellmiß, Art Director RTL CREATION, Cologne


Music videos versus fashion film –

Experimental field for new positions




Title sequences for motion pictures –

The beginning & the end


Lunch break


Festival intros –

Design & art in conflict


Summary & evaluation


End of the event

The seminar language will be German.




Ralf Lobeck

​Prof. Ralf Lobeck

Registration Deadline: 29 March 2013

Number of participants: max. of 20


Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln