Storytelling with the camera
In the context of this two-day workshop conducted by Eyes & Ears of Europe and Bayerisches Fernsehen in Munich, the camera will be analysed as a stylistic device with regard to its use in design, promotion and marketing of audiovisual media. Therefore, basic film principles and narrative patterns regarding the camera will be explained: They can be used to generate ideas and develop concepts for station idents, labels, openers, trailers or any other kind of short forms. After the theoretical introduction, participants will develop their own spots as part of a practical exercise – from the idea to the concept to the point of filming with the camera.
The focus is on the following questions: How can the camera, as a creative device, support the processes of generating ideas and concepts? How are image areas, camera movements and effects used to emphasize the expression of content? How can emotions be evoked or even intensified through storytelling with the camera? These reflections are intended to enable participants to see the camera as more than just a technical tool: the paradigm "camera" can rather be regarded as an option for generating ideas and concepts for design, promotion and marketing of audiovisual media.
This Eyes & Ears of Europe and Bayerisches Fernsehen event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome.
Frank Schneider, Director & Managing Director Filmstyler Pictures, Frankfurt/Main
Apprenticeship as photographer. Subsequently employed at international advertising agencies with a main focus on conception and text. Assistant to various directors in advertising and feature films. Since 1995, conception and direction of music videos. Since 1998, director for advertising and TV design. Lecturer for film design at Fachhochschule in Mainz. Since 2007, lecturer at Texterschmiede in Hamburg. Since 2009, guest lecturer at Hochschule Darmstadt. Director & managing director Filmstyler Pictures.
Uwe Kassner, Head of Marketing/Press/PR/Online Coordination & Responsible for Design
Bayerisches Fernsehen, Munich
Volker Jungbäck, Head of Programme Promotion Bayerisches Fernsehen, Munich
Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne
|11.15||Introduction of the participants|
Some important camera basics
Crucial factors for image design
Selection of sharpness
Choice of lenses
Definition of shot sizes
Determining the proper perspective
Practice: "Resolving a scene"
Digression: Staging with the camera is pure psychology
Camera movements and their impact on the viewer
|18.45||Choreographed interaction between camera and performer|
End of Day 1
Briefing for the staging of a sequence
"Same topic - different statement"
Development and planning of the appropriate camera settings
Shooting in groups
Presentation & discussion
Summary & Evaluation
End of the event
Registration deadline: 19 April 2013
Number of participants: max. of 20
Eyes & Ears of Europe