Creativity Techniques

14.11. – 15.11.2013 / Eyes & Ears Academy, Leipzig

Media without creativity? Unthinkable, unimaginable, impossible. But how does creativity come about? How can you grasp it, make it tangible and visible? When does and doesn't it serve its purpose? This workshop deals with finding ideas, harnessing our creative potential and all the difficulties on the long and rocky road to the 'Big Idea'.

During this two-day event organized by Eyes & Ears of Europe and the MDR, participants will explore the many aspects of creative work. Apart from theoretical study of the topic, participants work on developing their creativity in exercises and group tasks. Because: Everybody is creative – right?!

The event is aimed primarily at individuals working in media and communications companies, (post) production firms, design studios, consultancies, as well as marketing, advertising and dialogue agencies who want to find out more about this topic. Those generally interested, students and trainees are also welcome.


Eva Kanis, Executive and Marketing Consultant, Cologne

Born in Berlin. Specialised in advertising with various further trainings. Studied marketing and motivation techniques in USA. Since 1983 self-employed. Ten years of practical experience as owner of the advertising agency Kanis Kommunikation, from which arose Eva Kanis Unternehmensberatung, Cologne in 1996. Eva Kanis inspires with a unique mixture of professional expertise, sparkling energy and humour. She knows how to motivate and convince people through her comprehensive knowledge.

Program: Thursday, 14 November 2013



Klaus W Schuntermann, Creative Director MDR, Leipzig

Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne

​11.45​Introduction of the participants

Definition: What is creativity?

Idea producer brain and the creative process


Lunch break


"I am creative because…"

Where does your job require creativity?




What is the opposite of creativity?

Creativity killers and aspects that stifle creativity




Training creative intelligence
Opinions and role models


End of day one

Program: Friday, 15 November 2013

09.00Get together​

Creativity and the influence of stress

Methods to increase creativity




Creativity Techniques I

Practical exercises and examples to promote creativity


Lunch Break


Words or images? Or…?




Creativity Techniques II

How do you promote your creativity and where do you still need help?


Creativity as part of the corporate culture

The creative leadership and the influence of corporate structures


End of the event

The seminar language will be German




Eva M. Kanis

​Eva M. Kanis

Registration deadline: 8 November 2013

Number of participants: max. of 15


Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln