Media without creativity? Unthinkable, unimaginable, impossible. But how does creativity come about? How can you grasp it, make it tangible and visible? When does and doesn't it serve its purpose? This workshop deals with finding ideas, harnessing our creative potential and all the difficulties on the long and rocky road to the 'Big Idea'.
During this two-day event organized by Eyes & Ears of Europe and the MDR, participants will explore the many aspects of creative work. Apart from theoretical study of the topic, participants work on developing their creativity in exercises and group tasks. Because: Everybody is creative – right?!
The event is aimed primarily at individuals working in media and communications companies, (post) production firms, design studios, consultancies, as well as marketing, advertising and dialogue agencies who want to find out more about this topic. Those generally interested, students and trainees are also welcome.
Eva Kanis, Executive and Marketing Consultant, Cologne
Born in Berlin. Specialised in advertising with various further trainings. Studied marketing and motivation techniques in USA. Since 1983 self-employed. Ten years of practical experience as owner of the advertising agency Kanis Kommunikation, from which arose Eva Kanis Unternehmensberatung, Cologne in 1996. Eva Kanis inspires with a unique mixture of professional expertise, sparkling energy and humour. She knows how to motivate and convince people through her comprehensive knowledge.
Klaus W Schuntermann, Creative Director MDR, Leipzig
Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne
|11.45||Introduction of the participants|
Definition: What is creativity?
Idea producer brain and the creative process
"I am creative because…"
Where does your job require creativity?
What is the opposite of creativity?
Creativity killers and aspects that stifle creativity
End of day one
Creativity and the influence of stress
Methods to increase creativity
Creativity Techniques I
Practical exercises and examples to promote creativity
Words or images? Or…?
Creativity Techniques II
How do you promote your creativity and where do you still need help?
Creativity as part of the corporate culture
The creative leadership and the influence of corporate structures
End of the event
Eva M. Kanis
Registration deadline: 8 November 2013
Number of participants: max. of 15
Eyes & Ears of Europe