Basics of On- & Off-Air Texts
Everybody has something to say – but how can we make sure it really reaches the listener? That question is the central focus of this two-day Eyes & Ears Academy.With clear examples and practical guidance, participants will follow the trail of successful speech patterns. At the end, participants should have a feeling for what makes a good text and be able to make their mark with strong headlines, claims and trailer concepts.
This event from Eyes & Ears of Europe and AXN in Munich is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about advertising spot conception and viral marketing. Persons interested in the media, students and trainees are also very welcome.
Susanne Mikulski, Copywriter RTL CREATION, Cologne
Born in 1969. Studied theatre, film and television at Ruhruniversität in Bochum (M.A.). Active in the area of text and conception at RTL CREATION for more than 10 years.
| 11.00 | Welcome Lühr-Martin Lemkau, Head of Brand & Product Development Sony Pictures Television Deutschland GmbH Networks, Munich Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne |
| 11.15 | Introduction of the participants |
| 11.30 | Introduction: A closer look at texts |
| 12.15 | Break |
| 12.30 | The basics of successful claims |
| 13.15 | Lunch break |
| 14.15 | The basics of successful on-air texts |
| 15.00 | Break |
| 15.30 | The good old vocabulary: As good as new |
| 16.15 | Break |
| 16.45 | The deliberate change in style: |
| 17.30 | Break |
| 18.00 | Texting with the rule of three, scissors, and with Aida |
| 18.45 | End of day one |
| 09.00 | Get-together |
| 09.30 | The ABCs of texting |
| 10.30 | Break |
| 11.00 | How style determines content |
| 12.30 | Lunch break |
| 13.30 | Imagery and figures of speech |
| 15.00 | Break |
| 15.30 | On- and off-air texts from a single source |
| 17.00 | Summary & evaluation |
| 17.30 | End of the event |
Host
Speaker
 |
Susanne Mikulski |
Registration deadline: 31 May 2013
Number of participants: max. of 12
Contact
Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln
