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Engaging with the Future: Sinje Matzner and Werner Pastula on SWR's Success in Social Media
In the dynamic world of social media, SWR has recently taken a significant step: By launching its own brand channel on TikTok, the broadcaster aims to excite the younger generation with its video content. In just ten days, impressive results have already been achieved, including over 10,000 followers and several clips with more than a million views. More
Book Tip: Typography for Screen: Type in Motion
Typography for Screen by Wang Shaoqiang is an inspiring journey through the world of digital typography. The book showcases creative projects, from motion graphics and website design to conceptual experiments. Exclusive interviews with designers and studios convey various design philosophies and offer valuable insights. Especially practical: QR codes lead directly to the featured projects. An essential read for anyone who wants to explore the potential of typography in the digital space. More
Exhibition Tip: Ciné-Passion International Film Posters
The exhibition Ciné-Passion – International Film Posters at the Museum für Gestaltung Zürich presents 75 fascinating poster highlights from 1920 to the present day, running until October 2025. Film history meets artistic freedom: Rather than traditional film stills, the posters showcase condensed, symbolic visual worlds, offering creative interpretations of the film's events – a visual journey through cinema. More
Podcast Tip: The Movie Marketing & Distribution Podcast
The Movie Marketing & Distribution Podcast, hosted by Alex Stolz of usheru, explores the latest trends and strategies shaping the entertainment industry. Each episode features conversations with experts on how data and innovation are transforming movie marketing and audience engagement. The podcast offers valuable insights for film professionals looking to adapt to the evolving landscape of movie promotion and distribution. More
Music Library by Anselm Kreuzer: Specializing in TV Journalism, TV Entertainment, and Social Media Videos
The right music is essential for the impact of a video or moving image production—yet finding it can be time-consuming or legally complicated. Anselm Kreuzer offers a simple solution with Music Sculptor: a specialized music library with legally secure usage and AI-powered search. We introduce you to this innovative music library. More
OFFF 2025
Celebrate 25 years of creativity and innovation at OFFF Barcelona 2025! From May 8-10, the world’s leading digital design talents will gather at the Disseny Hub Barcelona. Get ready for inspiring workshops, masterclasses, and a lineup of exciting speakers from the worlds of art, design, and AI. Don’t miss the new “OFFF a la ciutat” format, bringing creative energy to the streets of Barcelona. Get your ticket now and experience the festival of the future! More
c-tv Conference 2025 – June 5, 2025: Global Players with an AT Connection
The c-tv conference promotes the exchange of ideas on developments in the broadcast and media industries. In 2025, the focus will be on Global Players with an AT Connection – Innovations in TV Production. Participation is open to all, and the event will also be streamed live on c-tv, DerStandard/Etat, with a summary on ORF III. More
Gédéon Reinvents Two Iconic TV Brands: Antena 3 & Gulli
From celebrating a legacy to shaping the future, Gédéon continues to redefine television branding with two bold redesigns. For its 35th anniversary, Spain’s leading channel Antena 3 entrusted Gédéon with a fresh identity, centering around the striking púa symbol—an emblem of versatility and recognition. Meanwhile, in France, Gulli embraced a dynamic new look inspired by the digital world, with playful avatars bringing the brand to life for a new generation of young viewers. More
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100 Years of Smiles: How Havas and Seven.One Use Artificial Intelligence to Enable a Time Travel Experience
What does a commercial look like that was created entirely by artificial intelligence? To mark its 100th anniversary, Lacalut is embarking on a journey through time with AI-generated characters. In collaboration with Seven.One Media, Havas Media and Havas Play, a campaign was created that combines tradition and the future. Heiko Brantsch, Senior Art Director Video at Seven.One AdFactory, talks in an interview about the creative process, challenges and lessons learned. More
EEOFE Ambassadors: In Conversation with Martin Härtlein
In the Ambassador Program of Eyes & Ears of Europe, we foster international exchange and networking within the European media and creative industries. We are excited to introduce Martin Härtlein, Head of Creation – CD, Creative Solutions at ProSiebenSat1PULS4, in this newsletter edition. With over 20 years of experience, he has shaped the Austrian TV landscape and aims to strengthen the visibility of creative media professions further as an Ambassador. In an exclusive conversation, he shares his perspectives and the challenges faced by the industry in Austria. More
Message in a Bottle to the Bundestag – A Guerrilla Action by fritz-kola
In a world where digital communication channels are often flooded, fritz-kola uses an unconventional but effective strategy to capture the attention of the Bundestag – a message in a bottle! With the campaign "Message in a Bottle to the Bundestag," the company gives Generation Z a voice in political discourse, advocating for more participation, climate protection, and social justice. More
Book Tip: Advertising and the Transformation of Screen Cultures
Advertising is omnipresent – on social media, in TV commercials, in cinemas, or embedded in streaming services. But how has audiovisual advertising evolved? What role does it play in our culture and perception of brands? These questions are at the core of the English-language book Advertising and the Transformation of Screen Cultures by Bo Florin, Patrick Vonderau, and Yvonne Zimmermann. More
Exhibition Tip: Glitter at MK&G
At the MK&G in Hamburg, things will sparkle and shine over the next few months: The exhibition explores the ambivalent meaning of the shimmering material, ranging from consumer criticism to art and environmental issues. More
Podcast Tip: Filmpuls-Podcast
The Filmpuls Podcast delves into the central questions of the film world: What makes a masterpiece timeless? How do filmmakers influence our perception? What secrets lie behind the most important directors and their films? Hosted by Carrie Duvan and Roger Stirling, the podcast offers in-depth analyses and engaging discussions on trends, techniques, and the art of filmmaking. More
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