New, cross-media connection between TV and mobile: RTL II links "Berlin - Day & Night" and THE DOME on IGTV
Published at 22.03.2019 by Eyes & Ears of Europe
On 30 November 2018 RTL II brought its music show THE DOME back on stage. To promote the event, the channel launched a cross-media combination of TV and IGTV, the video application of Instagram, with a special of its reality soap "Berlin – Day & Night".
4 Things You Can Still Learn About Digital Brand Management
Published at 18.03.2019 by Eyes & Ears of Europe
Brands have long since ceased to be just a name and a promise of quality. In an increasingly digital network society, brand management must be rethought. Products and services promise unique services - brands fulfil needs and desires. Effective brand management is about relationships, trust and values. The more we know about the relevant needs and wishes of our users, the better the chance for the brand to remain significant for people, even in times of rapid change.
Companies have to tell stories
Published at 11.03.2019 by Eyes & Ears of Europe
Successful companies like Apple, Google, Tesla or Red Bull not only tell good stories, they live a good story. Stories are able to turn brands into myths. In his lecture at the event "Storytelling & KI - from Aristotle to Alexa", Prof. Dr. Michael Müller wants to explain the background for the meaning of storytelling. In addition, the narration researcher will also explain what constitutes a good story and how other narrative methods, such as "storylistening" and "storydoing" work.
Five Key Ideas You’ll Bring Back from Promax Europe 2019
Published at 08.03.2019 by Promax
How is marketing on over-the-top platforms different from marketing on traditional, linear platforms? How can you capture viewers’ attention and keep it, even when their favorite show isn’t on the air? What are the optimal ways to produce and distribute content over the various social media platforms? These questions and many more will be on the slate March 25-26 at Promax Europe 2019.
CapeRock creates umbrella brand for Deutsche Welle's environmental format "Eco"
Published at 26.02.2019 by Eyes & Ears of Europe
Deutsche Welle's environmental format, which was initially launched as "Eco@Africa", was joined by "Eco India" in autumn 2018. The newly designed "Eco Africa" was launched January 2019. The rebranding was created by the Amsterdam agency CapeRock under the art direction of Maria Regenspurger, Deutsche Welle.
BDA Creative Gives 3sat The First Redesign In 15 Years
Published at 20.02.2019 by Eyes & Ears of Europe
Since 5 February 2019, the cultural and scientific programme, which is the joint responsibility of the public broadcasters ZDF, ORF, SRF and ARD, has been presented in a new look, developed by BDA Creative.
eSports is here to stay! From the alleged niche to the mass audience
Published at 15.02.2019 by Eyes & Ears of Europe
eSPORTS1, the first linear eSports TV channel in Germany, Austria and Switzerland, was launched on January 24. It is an offshoot of the SPORT1 channel, which had already devoted itself to eSports in the form of tournament broadcasts on free TV, an online channel and its own eSports app. The establishment of its own pay-TV channel is a further step towards reaching the eSports community. But how does one come to the decision to launch a linear TV channel for a target group that is moving further and further away from linear programming? Does such a channel have to be promoted differently from "normal" sports programming? And do classical viewers understand this content at all? Eyes & Ears wanted to know more.
Quadrolux merges fiction and reality in a newly adjusted interview polemic
Published at 16.01.2019 by Eyes & Ears of Europe
In January, SWR and the agency Quadrolux will be launching a new, innovative concept for "Zur Sache: Jetzt wird's ernst". The satirical commentary in the political magazine "Zur Sache Rheinland-Pfalz" now features an unusual interview situation: computer-generated animated characters interact with presenter Britta Krane in the studio.