Eyes & Ears eNews 01-2018

No-Billag-Initiative - Students of the ZHdK get involved

Eyes & Ears of Europe

On 4 March 2018, a vote will be held in Switzerland on whether the radio and television fees charged by Billag will be removed. A subject that is very controversial and is currently much discussed.

Under the title 'Check the Context', students of the bachelor's programme CAST/Audiovisual Media at the Zurich University of the Arts (ZHdK) have produced a seven-part web series with which they interfered in the debate. In a few months' time, students will be released into the world of work - which is mostly in the media industry. The students therefore wondered how the initiative could influence their professional and media future. They also wondered whether they even needed a public service and broadcasting fees, when they belonged to the generation that hardly consumes television and radio any more. In order to answer these questions, the CAST students traveled through Switzerland and met with various representatives and participants from the media industry, the cultural industry and politics. These encounters have resulted in personal interviews, which are shown in the web series 'Check the Context'.

The videos can be seen on the website www.checkdenkontext.ch. At the beginning of January, the students caused a stir when they projected the trailer of the web series on the Swissmill Tower - one of the tallest buildings in Zurich. The trailer is available here: https://www.youtube.com/watch?v=SpFulXMq8sg

TV Channel "Ukraine" promotes the new series 'Ruby Ring'

Eyes & Ears of Europe

Since2 January 2018 the new Ukrainian adventure melodrama 'Ruby Ring' has beenon-air on TV channel "Ukraine". Topromote this new series, the TV channel has created two promotion spots,billboards, and print advertising.

The main idea for the spots is based on the concept ofthe series – because of an accident the sisters Ann and Yana exchange theirfaces thus – their fates. The creative team of TV Channel "Ukraine" had toshow dual features, split personality, and internal conflicts of theprotagonists. According to the plot, Ann and Yana find themselves in a darkmirror room. But instead of their own reflections, they see each other’s facesin almost uncountable mirrors. The women cannot understand who they really areand whether they really live their own lives. Offscreen you can hear the thoughtsfrom the two women. At the end, when they touch their mirror image the mirrorcracks. The choice of glass construction was based on experience.

"The story with mirrors and reflections is notjust a 3D visualisation but an actual stage video. Specially for thefilming, we built a massive, complex system of mirrors. I would like to note an incredibly delicate work done by the directorand the cameraman: they carefully arranged every angle so that no one from thecrew was reflected in any mirror", says Svetlana Berezhnaya, Head ofProduct Promotion Department at TV Channel "Ukraine". "After wefinished shooting, we transferred the mirror construction to the Institute ofTheatre, Film and Television, so that students can use it in their productions."

Thecreative team of the TV channel “Ukraine” developed the concept of thepromotional videos led by Head of Product Promotion Department SvetlanaBerezhna. Author: Roman Shoma, Art Director: Irina Evstifeeva,Executive Producer: Daria Golubkova, Film Editor: Olga Zhurba.

Promotionspots can be found at:



360° campaign for a new RTL II show:" We don't make it easy for you!"

Eyes & Ears of Europe

On 5 February 2018,the new game show 'Spiel die Geissens untern Tisch' will be launched on RTL II.To promote the new show with Germany's most famous millionaire couple, the TVstation has launched an extensive campaign.

Carlos Zamorano,Director of Marketing & Communication at RTL II:"'Die Geissens' haslong been an integral part of RTL II's brand portfolio. That's why it was anattractive challenge to stage Carmen and Robert differently for 'Spiel dieGeissens untern Tisch'. and re-interprets them in a playful way."

"We don't make iteasy for you" - the campaign claim makes crystal clear: The Geissens wantto keep their money because they are used to winning. RTL II communicates thismessage on-air in trailers and teasers. In addition, print advertisements appearin well-known publications, women's and tabloid magazines as well as male-relatedtitles. Bravo and Bravo Girl cover young target groups. These as well as youngadults are also the focus of online and mobile advertising, which can be seenon numerous wide-reaching portals of the marketers G+J eMS, Funke, BurdaCommunity Network, Promipool and media impact. In addition, quizzes andgamification ads are used on smartphones to advertise the programme in aplayful way. In addition, elements of the show such as quiz questions areintegrated into a radio campaign.

The campaign wasimplemented by the agencies Zwei Freunde (on-air), Cynapsis Interactive(online, mobile), Büro Alba (Print) and mehappy (Radio). Mediacom Munich isresponsible for campaign planning.

The trailer of the newRTL II show can be seen on http://info.rtl2.de/neu-bei-rtl-ii-%E2%80%9Espiel-die-geissens-untern-tisch%E2%80%9C.

3D Animation for Film and Games' - Cologne Game Lab and ifs with new course of studies

Eyes & Ears of Europe
© Jovan Matoski (BA-Student Digital Games des CGL)

For the first time inthe German-speaking world, the Cologne Game Lab and the ifs internationalefilmschule köln offer a master's degree course for 3D animation in linear andnon-linear media productions. In recent years, 3D animation has become a keygrowth area for media production. In addition, immersive technologies such asvirtual reality and augmented reality open up new artistic design spaces andprofessional perspectives for media professionals.

The new Master'sprogramme '3D Animation for Film and Games' is designed as a postgraduate,artistic-scientific master's degree. The programme requires already existingknowledge in the fields of modeling, texturing, lighting and animation,acquired in the context of a film, design or architecture course. As part ofthe part-time course, students will deepen their existing knowledge of the 3Dprocess, professionalise it and expand it to include aspects such as authorshipand experimental work. The role of the Technical Director/Artist as aninterface between artistic design and technical implementation will also be animportant element of the course. A central component of the course is also aclose link with industry. The CGL and the ifs use their international networkof recognised experts to design the study programme. The programme is conductedin English.

The course of studies'3D Animation for Film and Games' will start in October 2018, furtherinformation will follow on the websites of the Cologne Game Lab and the ifs:www.colognegamelab.de, www.filmschule.de

Ausstellungstipp: '100 BESTE PLAKATE 16'

Eyes & Ears of Europe
Wachmeister, Gebt ihnen fritz, Grafik: P. Amund Wink, Ramon Keimig, Karolina Waal, Atelier: Rocket & Wink, Auftraggeber: fritz-kulturgüter GmbH, Hamburg © Rocket & Wink/100 Beste Plakate e. V.

Until 25 February 2018 the MAK - Austrian Museum ofApplied Arts / Contemporary Art in Vienna will present the winners of thecompetition' 100 BEST POSTERS 16. Germany, Austria, Switzerland'.

"The talents who succeed in establishing a newaesthetic, who are repeatedly selected year after year, become representativesof a new form of the classical. New trends know no boundaries, every generationowes it to themselves to break with the norms of the previous generation, todevise new codes, to identify themselves with the break, even if theserevolutions are ultimately only considered to be developments when viewed froma distance," comments the chairman of this year’s jury, Alain Le Quernec.

The panel of experts – comprising Alain Le Quernec,Eva Dranaz, Markus Dreßen, Stefan Guzy and Martin Woodtli - reviewed 2,116posters and poster series submitted for the competition and selected the 100best works. The winning 100 posters are divided into 52 projects fromSwitzerland, 46 from Germany and two from Austria.

The catalogue '100 Beste Plakate 16. DeutschlandÖsterreich Schweiz/100 Best Posters 16th Germany Austria Switzerland' has beenpublished by Kettler. The 258-page publication is available for 30.80 eurosdirectly in the MAK Design Shop or at MAKdesignshop.at.

'100 BEST POSTERS 16' until 25 February at MAK -Austrian Museum of Applied Arts / Contemporary Art, Stubenring 5,1010 Vienna.Opening hours: Tuesdays from 10 am to 10 pm, Wednesdays to Sundays from 10 amto 6 pm, closed on Mondays. Further information on http://www.mak.at/100best_posters_16