Eyes & Ears eNews 02-2015

Redesign for Das Erste

Das Erste wants to win over the audience with their direct, clear andsimple redesign. The central element of the redesign, which has beenon-air since 28 February 2015, is the numeral one inside the circle.The easily recognizable and memorable logo represents the claim of theARD consortium of public broadcasters to be Number 1 in the Germanmedia market.

From the wave to the impulse
Das Erste reaches viewers in their everyday lives with current,seasonal or thematic programming. In the best case, it inspires viewersto do something or to not do something, to support or to reconsider.This work – the conversion of the wave into an impulse – is reflectedin the redesign. It also reflects the task inherent in the extendedsphere of activity to not only broadcast but increasingly to provideadditional information available on demand. It's a short way ofillustrating the development from broadcaster to provider.

The wave, as an old symbol of unilateral TV broadcasting, disappearsfrom the design and with it the dichromatic background. Das Erste isclearly committed to its tradition of blue, which is staged with peace,strength and fresh clarity. Three additional marking or contrastingcolours, used minimally in addition to the corporate blue, supportdifferent contents and moods. This orderliness stands for modernity,without being indebted to current trends. The reduction ensures brandrecognition in the diverse and fragmented media world.

Logo animation
A new pulse-like animation is the logo for the so-called "touchbutton", which should intuitively invite the user to access the contentof Das Erste. Thus, Das Erste has adjusted its design to the constantlydeveloping media use and related viewing habits of audiences. The pulseanimation of the "1" is meant to symbolize both pressing the firstbutton on the remote control as well as using the touch screen with theDas Erste App.

The font in all sections is the typeface of the ARD. From this fontfamily, TheMixB will be used as the typographical identifying featureof Das Erste. Due to its modern-looking font character, it alsorejuvenates the new look of the brand.

The new station idents consist of brief moments of everyday life orwishes. These moments are funny, thoughtful or intriguing and aresupported by spoken or written messages that are placed on a so-calledmini-walker. Seasonal references such as Easter or Christmas, as wellas major sporting events such as a world championship or Olympic Gamescan be integrated and presented.

The redesign of Das Erste, which began with the launch of the Das ErsteApp in March 2013, has now been completed in television, in promotionas well as in signalisation.

The new design of Das Erste was commissioned by the ARD programmedirection Erstes Deutsches Fernsehen under the direction of HenrietteEdle von Hoessle, Creative Director and Head of ARD Design andPresentation, and developed and implemented by two Munich-basedagencies: the Perfect Accident Creative Services GmbH and Velvet MediaDesign GmbH.

For more information and a short clip on the redesign, visithttp://www.daserste.de/specials/ueber-uns/neues-markendesign-das-erste-100.html

SRF partners with research project Action TV

Swiss Radio and Television is a partner of the international researchproject Action TV. The goal is to develop a new kind of interactive TVtechnology that will allow viewers at home to be placed inside aprogramme in the form of a 3D avatar. A consortium of experts developedthe technology.

The basic principle is to generate a 3D avatar of the viewer withmultiple cameras at his/her home. Another part of the project dealswith the creation of 3D television studios. The captured televisionstudio is then combined with the 3D avatar. Other specialists areworking on networking, dissemination and on the combination of TVpicture and 3D avatar.

The role of the SRF is to develop a use case or a test scenario. As abasic idea, a quiz format was chosen or alternatively a dance format,similar to dance video games.

"A game does not yet exist in this form. Our goal is to develop thetechnology as a proof of concept. We will produce game sequences whichdemonstrate the technological possibilities", says Ulam Curjel, headdirector at SRF and the person responsible for the project. "We hope toenrich the viewing experience by having the audience participateinteractively. The technology can ultimately be used for very differenttelevision formats. With this project we want to show what istechnologically possible", says Curjel about the goal of the project.

In 2016, the Action TV consortium will create a demonstrator, which isdue to be presented at the SRF. In addition, the technology will bepresented at various New Technology Events. Current reports about theproject can be found on the website www.action-TV.net.

Partners of the project are: SRF, tpc, Disney Research Zurich,Fraunhofer Institute, University of Surrey, Human Factors Consult andArgela Türk Telekom. Action TV is financed by the European Union.

Last chance to enter your proposal for The Bobs 2015

Anyone interested can still submit proposals for The Bobs until 12March 2015. Ever since 2004, the Deutsche Welle has been organizing TheBobs as a prestigious international contest for bloggers, activists andjournalists who work on the Internet for free speech and human rights.

Deutsche Welle will give out the Freedom of Speech Award for the first time in 2015.

Additionally, an international jury will name three additional winnersin the multi-lingual categories “Social Change”, “Privacy &Security” and “Arts & Media.” An online vote open to everyone onthe Internet will determine the People’s Choice Awards in each of thecontest’s 14 language-specific categories.

The competition’s languages are: Arabic, Bengali, Chinese, English,French, German, Hindi, Indonesian, Persian, Portuguese, Russian,Spanish, Turkish, and Ukrainian.

Past winners of The Bobs include: Yoani Sánchez (Cuba), Lina Ben Mhenni(Tunisia), Ushahidi (Kenya), the Sunlight Foundation (USA), LiChengpeng (China), und Alaa Abd El-Fattah (Egypt) for Manal and Alaa’sbit bucket.

For more information and submission of a proposal, visit http://thebobs.com/english/

New members – Olympia-Verlag GmbH and Turner Broadcasting System Deutschland

In this section, we introduce the newest members of Eyes & Ears ofEurope. We are happy to welcome Olympia-Verlag GmbH and TurnerBroadcasting System Deutschland who joined in January 2015. A very warmwelcome to the new members.

Olympia-Verlag GmbH

The Olympia-Verlag, with its top sports brand Kicker, offers footballskills on all channels: Each week, Kicker reaches over 5 millionpeople, making it Germany's football brand No. 1 among media outlets.Digital offerings range from the strong online presence kicker.de toeMagazine and news apps to game apps to video content available onkicker.tv, which has now found a notable fan base with around 4 milliondownloads per month.

With its brand ALPIN, the publisher shows its passion for mountainsports and aims to be the most successful media brand across allchannels in this segment. "A key challenge for a well-known brand like'Kicker' is the professional and successful implementation of mediaconvergence. Eyes & Ears of Europe gives us the right platform forthis. It is of great interest to us to exchange information on thedevelopments, trends and the presentation of audiovisual content in TVand WEB and learn from each other", says Werner Wittmann, Head ofDigital Media, and Oliver Kühn, Head of Finance and Organisation,Olympia Verlag.

Turner Broadcasting System Deutschland

Turner Broadcasting System International operates internationalversions of the brands of Turner Broadcasting System, Inc., includingCNN, TNT, Cartoon Network and Turner Classic Movies, as well as localchannels and divisions. Worldwide, Turner has more than 160 channels in37 languages and over 200 countries. Turner Broadcasting System EMEAbroadcasts 73 TV channels in 23 languages in 124 countries in Europe,the Middle East and Africa. Turner stations in the German-speakingregion include CNN International, the movie channel Turner ClassicMovies, the series-oriented channel TNT Serie with the comedy block[adult swim], the children's channel Cartoon Network, the children andfamily channel Boomerang and TNT Glitz, the entertainment and lifestylechannel for women. Turner Broadcasting System is part of Time Warner.

Exhibition tip: 'Ludwig Goes Pop'

Until 13 September 2015, the mumok – Museum moderner Kunst in Vienna is showing the exhibition 'Ludwig Goes Pop'.

The collection of the German industrialists Peter and Irene Ludwigshows around 100 works from six different institutions associated withthe Ludwigs.

Pop Art gained entrance to art markets more quickly than any other artmovement of the twentieth century and was widely exhibited andenthusiastically received as soon as it began to emerge on the scene inthe USA. Peter and Irene Ludwig began to discover American Pop artistsin the mid-1960s, when this movement was still largely unknown inGermany. Not until presentations at the 1964 Biennale di Venezia anddocumenta 4 (1968) in Kassel did Pop Art begin to reach a broaderEuropean audience. The Ludwigs were interested in the artists who aretoday seen as the legendary protagonists of Pop Art: Robert Indiana,Jasper Johns, Roy Lichtenstein, Claes Oldenburg, Robert Rauschenberg,James Rosenquist and Andy Warhol.

'Ludwig Goes Pop' until 13 September at the mumok – Museum modernerKunst, Museumsplatz 1, A-1070 Vienna. Opening hours: Monday: 2 pm–7 pm,Tuesday to Sunday: 10 am–7 pm, Thursday: 10 am–9 pm. Furtherinformation at https://www.mumok.at/en/events/ludwig-goes-pop

Howard Kanovitz
The Opening,1967
Metall, Plexiglas, Kunststoff und Fotografie, Leuchtstoffröhren /Metal, Perspex, plastic and photograph
49 x 69,5 x 12,8 cm
Museum Ludwig, Köln
© Bildrecht Wien, 2015
Photo: © Rheinisches Bildarchiv