Eyes & Ears Academies (German)
New Story. New Glory. - Use entertainment content to get people moving & sharpen your own brand profile.
14. – 15.3. / Eyes & Ears Academy, RTLZWEI, Grünwald near Munich
Many years of research show that brands that manage to develop and communicate meaning and purpose not only perform better in terms of audience loyalty, but also economically. This applies equally to values such as KPIs, employee recruitment and stock prices. The aim of this Academy is to show the path towards establishing a sense of purpose. Participants will be given practical tools to develop their company's story and thus achieve positive resonance. more
Personality psychology - Understand & use personalities for successful communication.
17. – 18.7. / Eyes & Ears Academy, Köln
In these two days, the participants learn about the latest findings in personality psychology. They understand the different personality types they have to deal with every day and discover their own profile. At the end of the course, the participants know how to decipher the personality type of their counterpart. With the help of various exercises, they learn how to communicate with different personalities and develop language patterns so that their message is guaranteed to get across. more
From the topic to the user - user-centred content that really hits the spot
30. – 31.3. / Eyes & Ears Academy, Online
In two days, the participants learn the basic mechanisms of content marketing with many practical exercises and go on a step by step "journey of discovery". At the end, the participants know how to find out what their users really want to read and see and how to prepare their content in the best possible way. For more clicks, reach and interaction on the (social) web! more
"Diversity is key" – A Drink with Richard Holman
In the 14th episode of "A Drink with European Media Creatives" we have Afternoon Tea! Our host Corinna Kamphausen chats with Richard Holman, Creativity Coach, Author & Speaker, about his worst stage experience, similarities between criminals and creatives and the need for the media industry to improve its diversity. more
Wishes do come true – ZWEIFREUNDE agency lands a contract with ZDFneo with promotional pitch
Starting out as a pitch for a ZDFinfo non-fiction package, this year the Munich agency ZWEIFREUNDE landed a major fiction contract for ZDFneo. more
Eyes & Ears of Europe focuses on quality-related debates on design, promotion and marketing of audiovisual media ...
Upcoming Events with Eyes & Ears of Europe
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