17th International Eyes & Ears Awards - Winners
22.10. / Munich
Eyes & Ears Special Prizes 2015
ProSieben:25 Jahre Simpsons
The yellow animated family from Springfield isan integral part of American pop culture and has long since achieved cultstatus with us. As Homer voice Norbert Gastell said in an interview:"There is a little Homer in each of us." To celebrate our favouritefamily's 25th anniversary, Creative Solutions invited the Germanvoices of Homer & Co in front of the camera. They built a replica of theliving room and invited the famous voice actors of the Simpsons family. NorbertGastell, Sandra Schwittau and Sabine Bohlmann act in their familiar Simpsons style.And we realize how much fun they have dubbing Homer, Bart, Lisa and Maggie. Bythe time Homer-Norbert apologises to Bart-Sandra for the slightly too realisticchoking scene, it becomes clear with how much passion, commitment anddedication the speakers act. The audience thanked ProSieben with consistentlyhigh ratings – not only for the 25th season, but also for therepeats. A fantastic look behind the scenes with a lot of ironic moments!Original, innovative and humorous!
Creative team: RichardSchweiger,Senior Vice President CreativeSolutions - ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions - ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Judith Kirschner-Seewald, Senior Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Horst Czenskowski, Director CreativeSolutions - ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Oliver Kempfer, Head of MarketingProSieben Central Marketing -ProSiebenSat.1 TV Deutschland; DavidHoffmann, Product Manager ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland
UniversalChannel: Chicago Fire World Record
To accompany the start of thethird season of 'Chicago Fire', Universal Channel launched an extremely hotstunt. As part of a large-scale campaign, the largest fire mosaic in the worldwas lit in Vaterstetten, Bavaria: Covering an area of 4900 square meters, 5480torches burned, forming the likeness of series hero Kelly Severidge. For twoweeks, Universal Channel, the creative agency Heye and the pyrotechnicians ofZündflut prepared the biggest bonfire ever. The winner of the 'Superfan'contest was allowed to ignite the first torch. Within 30 minutes, a team madesure that thousands of wax torches were lit manually. The fire mosaic wasvisible for two hours and a new World Record was created – confirmed by the GuinnessBook of Records. The worldwide media response to the campaign was overwhelming.Even actor Taylor Kinney, who plays the series' hero, tweeted "How popularis Chicago Fire in Germany? So popular…". With a creative idea and minimalcosts, maximum media coverage was achieved. That's what we call effectiveness!
Creative team:ElmarKrick, Marketing & CreativeDirector NBCUniversal International Networks; Henning Roch, Head of Marketing NBCUniversal International Networks;Marco Utzen, Marketing ManagerNBCUniversal International Networks; ThorstenAdenauer, Creative Director Heye; TobiasBundt, Creative Director Heye; AndreasHeuschneider, Art Director Heye; GabrielDöll, Texter Heye; Jessica Aumayer,Beratung Heye; Andreas Kugel,Geschäftsführer Zündflut; Gabriel Manz,DOPSkynamics