Storytelling with the camera (in German)

25. – 26.5. / Eyes & Ears Academy, HR, Frankfurt/Main

In the context of this two-day workshop conducted by Eyes & Ears of Europe and HR in Frankfurt, the camera will be analysed as a stylistic device with regard to its use in design, promotion and marketing of audiovisual media. Therefore, basic film principles and narrative patterns regarding the camera will be explained: They can be used to generate ideas and develop concepts for station idents, labels, openers, trailers or any other kind of short forms. After the theoretical introduction, participants will develop their own spots as part of a practical exercise – from the idea to the concept to the point of filming with the camera. more

Immersive audio - innovation that can be fully experienced (in German)

6. – 7.7. / Eyes & Ears Academy, Golden Claim, Köln

All classic TV and broadcast formats can be sustainably converted into innovative business and revenue models. VR, AR and, above all, 3D audio are the guarantee for the greatest possible immersion - and thus for a skin-tight approach to and involvement of viewers. more

Personality psychology - Understand & use personalities for successful communication. (in German)

17. – 18.7. / Eyes & Ears Academy, Köln

In these two days, the participants learn about the latest findings in personality psychology. They understand the different personality types they have to deal with every day and discover their own profile. At the end of the course, the participants know how to decipher the personality type of their counterpart. With the help of various exercises, they learn how to communicate with different personalities and develop language patterns so that their message is guaranteed to get across. more

From the topic to the user - user-centred content that really hits the spot (in German)

30. – 31.10. / Eyes & Ears Academy, Online

In two days, the participants learn the basic mechanisms of content marketing with many practical exercises and go on a step by step "journey of discovery". At the end, the participants know how to find out what their users really want to read and see and how to prepare their content in the best possible way. For more clicks, reach and interaction on the (social) web! more

New members: inCOLOR +++ TV3

The Catalan TV channel TV3 and the Cologne advertising agency inColor are new members of Eyes & Ears of Europe. TV3 is the main channel of CCMA, the Catalan Media Association - the public radio, television and digital media company in Catalonia, financed by the Generalitat de Catalunya, the autonomous regional government. Since February 2023, the creative agency inCOLOR Media GmbH in Cologne Ehrenfeld is a new member of the Eyes & Ears family. With their years of expertise in moving image content, social media, cross-media, TV promotion and design, they succeed in staging every story as a visual highlight and emotionalising every brand. More

Promax Europe 2023 in Amsterdam cancelled

After the corona-related break, Promax Europe was finally supposed to take place again in presence on 9 & 10 May in Amsterdam. Now the event has been cancelled. If you want to meet, network and get inspired in person this year, come to EYES & EARS 2023 in Munich in October. More

Olympia Publishing takes over audio platform FOOTBALL WAS MY FIRST LOVE

The Olympia publishing house is expanding its audio offering: The platform "Football was my first Love", or "FWMFL" for short, is getting a new sporting owner as part of an asset deal. The home of numerous football content creators and fans is to grow and at the same time expand the audio offering of the media house with diverse community formats around fan and football culture. With a new logo and a lot of enthusiasm, the brand is now launching under the umbrella of Olympia Verlag. FWMFL founder Jan Philipp Platenius and Olympia Verlag have been working together for many years and the mutual trust is great. More

Exciting strategy debates - innovative project presentations

The MGZ Alumni Summit goes into the second round on 1 June 2023 - this time in Cologne's GLORIA! And it's going to be exciting again: A panel discussion on "The local DNA as a success factor? Programme and production strategies of streaming services and media libraries" will kick off the event before the MGZ young companies present their innovative projects to top-class juries in two pitching sessions and provide insights into the idea workshops of the young production houses. More

Personnel: Tina Wiesner +++ Lars Wagner

Tina Wiesner became the new Creative Director TV at RTL Deutschland for the channels RTL, VOX and Nitro on 15 March 2023. Lars Wagner becomes head of the Kids & Family division of the Spanish entertainment group DeAPlaneta Entertainment. More

Creatives On Creativity: 44 Creatives in conversation with Steve Brouwers

A fascinating insight into the world and work of 44 creative thought leaders including George Lois, Erik Kessels, John Stezaker, Stefan Sagmeister and Harry Gruyaert that will inspire anyone interested in the elusive concept of creativity. More

Exhibition tip: Shipibo Pot Stories. Patterns of the Universe

From 13 May to 4 June, the Weltkulturenmuseum Frankfurt is showing the exhibition "Shipibo Pot Stories. Patterns of the Universe". The accompanying multimedia installation is by René Appel. Appel is studying time-based media at the Mainz University of Applied Sciences. This installation is part of his master's thesis and is supervised by Prof. Anja Stöffler. More