Eyes & Ears Academies (German)
TV goes Social Media – Ingenious formats for YouTube & Co.
17. – 18.1. / Eyes & Ears Academy, Hamburg
Respect the Platform! Only those who master this principle can share their content successfully on social media and generate clicks, likes and follows. The question is, what works on YouTube and what works on TikTok? Why does my content have to look different for LinkedIn than it does for Instagram? And why does it not work to simply squeeze moving images for TV directly into a social media format? more
Graphic design for clients & decision-makers
6. – 7.2. / Eyes & Ears Academy, Online
The aim of this academy is to sharpen participants' senses for better advertising impact in graphic design. Because as soon as they are more aware of the criteria of good graphic design, they can rationally reject wrong designs and control the design process in a well-aimed way. Solid and practice-oriented basic knowledge gives the participants confidence in assessing graphic work and in dealing with creatives, graphic departments and agencies. more
New Story. New Glory. - Use entertainment content to get people moving & sharpen your own brand profile.
14. – 15.3. / Eyes & Ears Academy, RTLZWEI, Grünwald near Munich
Many years of research show that brands that manage to develop and communicate meaning and purpose not only perform better in terms of audience loyalty, but also economically. This applies equally to values such as KPIs, employee recruitment and stock prices. The aim of this Academy is to show the path towards establishing a sense of purpose. Participants will be given practical tools to develop their company's story and thus achieve positive resonance. more
Personality psychology - Understand & use personalities for successful communication.
14. – 15.3. / Eyes & Ears Academy, Köln
In these two days, the participants learn about the latest findings in personality psychology. They understand the different personality types they have to deal with every day and discover their own profile. At the end of the course, the participants know how to decipher the personality type of their counterpart. With the help of various exercises, they learn how to communicate with different personalities and develop language patterns so that their message is guaranteed to get across. more
From the topic to the user - user-centred content that really hits the spot
30. – 31.3. / Eyes & Ears Academy, Online
In two days, the participants learn the basic mechanisms of content marketing with many practical exercises and go on a step by step "journey of discovery". At the end, the participants know how to find out what their users really want to read and see and how to prepare their content in the best possible way. For more clicks, reach and interaction on the (social) web! more
"Design that considers human beings will make a difference" – A Drink with David Bailey
In the 13th episode of "A Drink with European Media Creatives" we have Gin & Tonic and Nikka From the Barrel Whisky! Our host Corinna Kamphausen talks to David Bailey, Executive Creative Director at Magnetic in London / Manchester, about how David went from being a skateboarder to a guitarist, about the digitalisation of media and about what it was like to design the BBC font "Reith". more
360-degree news from a new studio – Cooperation between RTL Deutschland and agency CapeRock successfully enters the next rounds
The new RTL news studio premiered at the beginning of September. Along with this, a redesign of the RTL news programmes by the Amsterdam agency CapeRock was also on the agenda. more
The probably most famous clan from music history of the 80s and 90s is back on tour: Since September 5, "The Kelly Family – The Journey Continues" has been running as a five-part documentary on RTLZWEI. The Munich agency ZWEI FREUNDE was responsible for the 360-degree campaign with a retro look. more
Eyes & Ears of Europe focuses on quality-related debates on design, promotion and marketing of audiovisual media ...
Upcoming Events with Eyes & Ears of Europe
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