News
24.03.2024
Book Tip: The Brand Gap
by eyes&ears
In "The Brand Gap," Marty Neumeier presents a revolutionary perspective on brand building that bridges the gap between strategic thinking and creative execution. As the first book of its kind to offer a comprehensive theory of brand building, it charts the path to a "charismatic brand" – one that becomes indispensable to customers. Neumeier, recognized as an authority on branding, design, and creativity, infuses his years of experience and insights into a compact, two-hour read that is both entertaining and informative.
The book emphasizes the necessity for a realignment of brands and guides readers through the five essential disciplines of brand building. These range from changing the dynamics of competition to the crucial role of design in customer experience. It particularly underscores the importance of collaboration within a company for brand building and how brand concepts can be efficiently tested. Neumeier argues that managing a brand from the inside out is essential for its success.
"The Brand Gap" is not merely a theory; it is a practical guide that demonstrates how strategic and creative approaches can be combined to create a strong brand. With over three million views of his presentation on the subject, Neumeier has had a significant impact on the world of branding and creativity. "The Brand Gap" is therefore essential reading for anyone working in branding or seeking a deeper understanding of the power of a well-built brand.
Further articles
- Eyes & Ears at OFFF Barcelona
- Deep Dive Total Video: Building Media Expertise with the New Screenforce Academy Masterclass
- Dive into the world of innovation: 50% off tickets for the 4GAMECHANGERS Festival
- The Eyes & Ears Reception at OFFF Barcelona: A Success Story
- Survey: AI and the entertainment industry – Your opinion matters!
- Book Tip: Creative Prototyping with Generative AI: Augmenting Creative Workflows with Generative AI (Design Thinking)
Current Jobs
- Praktikant/in Marketing und Social Media (w/m/d) - ARD Programmdirektion, München
- Praktikant/In Talent and Music (m/w/d) Pflichtpraktikum - Paramount.+, Berlin
- Technical Coordinator (m/w/d) im Design- und VFX-Bereich - Hessischer Rundfunk, Frankfurt am Main
- Art Director Newstime (m/w/d) - Seven.One Entertainment Group GmbH, München
- Project Manager Creative (f/m/d) as a leave cover - Paramount. Berlin or remote