18th International Eyes & Ears Awards

Best corporate website

Mediengruppe RTL Deutschland: mediengruppe-rtl.de

1st Prize

Mediengruppe RTL Deutschland: mediengruppe-rtl.de

Creating a website for a company like Mediengruppe RTL Deutschland is a challenge. Especially when all relevant services from conception, production, distribution to the marketing of audiovisual content are combined under one umbrella. This has been achieved here. With the help of interactive 360° videos and virtual reality, the user immerses himself in the media company and receives comprehensive information from employees of all kinds. Conclusion: a digital presence that conveys the self-awareness and self-confidence of Mediengruppe RTL Deutschland – with a web design that meets the textual, visual and technological requirements of a market leader in the field of moving image content.

Creative team: Thomas Kreyes, Generalsekretariat Mediengruppe RTL Deutschland; Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Konstantin von Stechow, Kommunikation Mediengruppe RTL Deutschland; Michael Zschiesche, Projekt-Management Mediengruppe RTL Deutschland; Thomas Junk, Geschäftsführer Agentur DeModern; Svenja Wilke, Projekt-Management Agentur DeModern; Martin Blum, Geschäftsführer Agentur Vision Factory; Torsten Hermanowski, Geschäftsführer Agentur Vision Factory; Anke Schäferkordt, Geschäftsführerin Mediengruppe RTL Deutschland

NBCUniversal International Networks: Syfy.de

2nd Prize

NBCUniversal International Networks: Syfy.de

Creative team: Monika Sersea-Bratic, Marketing Manager NBCUniversal International Networks; Henning Roch, Marketing Director NBCUniversal International Networks; Bruce Mitchell, VP Digital NBCUniversal International Networks; Mark Banks, Digital Project Manager NBCUniversal International Networks; Elmar Krick, Brand Director NBCUniversal International Networks

Best content-related website

Universal Channel: Chicago Fire 360° Experience

1st Prize

Universal Channel: Chicago Fire 360° Experience

Who wouldn't want to be Kelly Severide, one of the fire fighting heroes from the series 'Chicago Fire'? Universal Channel gives fans the chance: in an interactive 360°-video, the user is the action hero and navigates through a fire. They have to decide who is first to rescue: the colleague or the girl? With helpful explanations on the use of technology and a lot of additional information on the series, this website is a must for all fans!

Creative team: Elmar Krick, Brand Director NBCUniversal International Networks; Henning Roch, Marketing Director NBCUniversal International Networks; Marco Utzen, Marketing Manager NBCUniversal International Networks; Jessica Aumayer, Kundenberater Heye; Thorsten Adenauer, Executive Creative Director Heye; Tobias Bundt, Executive Creative Director Heye; Gabriel Doell, Texter Heye; Florian Laucke, Produzent Schwarzbild Medien; Kevin Müller, Video Producer Schwarzbild Medien

FOX: OUTCAST Mural Stunt & outcastart.tv

2nd Prize

FOX: OUTCAST Mural Stunt & outcastart.tv

Creative team: Karin Zipperling, Director Marketing & Creative Services FOX Networks Group Germany; Rebecca Gauß, Marketing Manager FOX Networks Group Germany; Stefan Wenhart, Digital Marketing Manager FOX Networks Group Germany; Alexandra Marinescu, VP of Global Marketing FOX Networks Group; Antoine Chapuy, Marketing Manager FOX Networks Group; Rodrigo Bujan, Digital Marketing Manager FOX Networks Group; Heiko Zimmermann, Founder ArtAvenue; Holger Weißflog, Berliner Künstler Trio Innerfields; Ruth Shabi, Creative Director Red Bee

ZDF: Die Armuts-Bilanz - Auf der Spur der Millenniumsziele

3rd Prize

ZDF: Die Armuts-Bilanz - Auf der Spur der Millenniumsziele

Creative team: Marion Böhm, Redakteurin ZDF; Julia Kiehne, Redakteurin ZDF; Carsten Behrendt, Videojournalist ZDF; Marcus Niehaves, Videojournalist ZDF; Michaela Waldow, Multimedia-Redakteurin ZDF; Manfred Gördes, Webmaster ZDF; Frank Durst, Grafiker "Die Firma"; Martin Kraft, Web-Entwickler "Die Firma"

Best online advertising

ZDF: Blochin - Die Lebenden & die Toten

1st Prize

ZDF: Blochin - Die Lebenden & die Toten

'Blochin' is a ZDF thriller series whose main character is played by Jürgen Vogel. The corresponding online advertising is not just the story of the protagonist. The different layers also use the popularity of Jürgen Vogel to get us to click. And who would not be tempted to bring Jürgen Vogel back to life when he moves over the TV-listings on the internet on a stretcher? "Click" is the prompt. And of course the user clicks "Open" if it is written on a mortuary door. Jürgen comes out and looks directly into the eyes of the user. Effective and absolutely matching to the format!

Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Ulrike Hampl, Projektleitung Marketing ZDF; Alexandra Schulte, On Air Producer ZDF; Tim Krink, Creative Director KNSK; Christina Holzer, Art Director KNSK; Anne-Charlotte Eck, Account Director KNSK; Tobias Schult, Fotograf

Universal Channel: Chicago Fire 360° Gyro Ad

2nd Prize

Universal Channel: Chicago Fire 360° Gyro Ad

Creative team: Elmar Krick, Brand Director NBCUniversal International Networks; Henning Roch, Marketing Director NBCUniversal International Networks; Marco Utzen, Marketing Manager NBCUniversal International Networks; Susanne Klaiber, Senior Media Consultant Mediacom München

Universal Channel: Emotions Posts Facebook

3rd Prize

Universal Channel: Emotions Posts Facebook

Creative team: Elmar Krick, Brand Director NBCUniversal International Networks; Henning Roch, Marketing Director NBCUniversal International Networks; Marco Utzen, Marketing Manager NBCUniversal International Networks; Seeda Ahmad, Geschäftsleitung 1-2-social; Norman Noll, Senior Account Manager1-2-social

Best app

SRF: Politbox App

1st Prize

SRF: Politbox App

Many nations face the problem of encouraging young people to vote. Swiss television had the task to find a solution for this. The result is as simple as target group oriented. Because where can you reach young people better than where they are? – On their smartphones. On the Politbox app young Swiss people could test their knowledge, and at the same time compete with their friends and become informed about current topics.

Creative team: Alex Hefter, Creative Director SRF; Graziella Luggen, Art Director SRF; David Angehrn, Leiter Strategie & Planung SRF; Konrad Weber, Redaktion SRF; Adrian Schlegel, App-Entwicklung Liip

RTL: Ich bin ein Star, holt mich hier raus! - App

2nd Prize

RTL: Ich bin ein Star, holt mich hier raus! – App

Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Michael Zschiesche, Marken Manager RTL Mediengruppe RTL Deutschland; Katrin Bauer, Marketing Managerin Digital Mediengruppe RTL Deutschland; Dara Schneider, Projekt-Management Zone; Marc Walter, Art Director Zone

Sport1: iM Football - App

3rd Prize

SPORT1: iM Football – App

Creative team: Lucas Rüngeler, Product Owner SPORT1; Arman Kavrailoglu, Leiter Art Direction SPORT1; Robin Seckler, Geschäftsführer Digital SPORT1; Daniel Mautz, Head of Product Digital SPORT1; Ivo Hristic, Director Digital SPORT1; Stefan Moser, Redakteur SPORT1; Sven Becker, Redakteur SPORT1; Amir Sufi, Creative Director MAYOLOVE; Carlo Matic, Entwickler Interactive Pioneers

Best viral

ProSieben: SchoolsOn

1st Prize

ProSieben: SchoolsOn

For the student competition 'SchoolsOn', Creative Solutions has developed a campaign that encourages students to produce a TV-report for 'taff', 'Galileo' or 'Newstime'. The idea: you can do a lot of mad things to get on TV – but you better enter the competition. The result is a series of crazy, sometimes surreal cartoons. All people make a fool of themselves and fail to get on television. With an editorial contribution for 'taff', 'Galileo' or 'Newstime', however, everything is possible. Funny confident virals – just the thing for students!

Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Prenner, Texter/ Konzeptioner Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Köppen, Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Janine Friese, Senior Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions – ProSiebenSat.1 TV Deutschland; Andreas Kronbeck, Designer Musclebeaver; Tobias Knipf, Designer Musclebeaver; Stephanie Holzerbauer, Product Manager ProSieben Central Marketing – ProSiebenSat.1 TV Deutschland

Gédéon: Canal Plus - Trailer of the New Season

2nd Prize

Gédéon: Canal Plus - Trailer of the New Season

Creative team: Emmanuelle Lacaze, Producer Gédéon; Charlotte Vande Vyre, Production Manager Gédéon; Nicolas Lhomme, Director Gédéon; Steven Mitz, Scriptwritter Gédéon; Romain Segaud, Storyboard Gédéon; Lynda Richardson, Director of children's choir Center of young musicians from London; Emmanuel Lipszyc, Compositor La Plage; Sébastien Lipszyc, Compositor La Plage; Franck Lascombes, Compositor La Plage

ZDF: #Kleberklärt

3rd Prize

ZDF: #Kleberklärt

Creative team: Thomas Grimm, Leitung Marketing ZDF; Tino Windisch, Leiter Programm-Marketing 2 ZDF; Felix Weitekamp, Projektleitung ZDF; Marcel Meyer, Creative Producer finally.; Florian Geyer, Art Director finally.; Christian Petri, Animation finally., Philipp Sniechota, Technical Director finally.; Peter Albertz, Sounddesign finally.

Best interaction spot

Syfy: Bleigießen

1st Prize

Syfy: Bleigießen

As part of a competition, everybody was invited to submit their lead-oracle creations to Syfy. To get the viewers to participate, a spot was created: Strange beings and shapes were formed from molten lead – aah, is that a 3-headed shark, and what are those monsters? Animated to the last detail, this spot successfully invites us to join in!

Creative team: Elmar Krick, Brand Director NBCUniversal International Networks; Daniel Saini, Producer NBCUniversal International Networks; Sven Henrichs, Producer dyrdee Media; Ole Keune, Creative Director dyrdee Media; Ljubisa Djukic, Creative Director dyrdee Media; Andreas Riesener, 3D Artist dyrdee Media; Stefan Lahr, 3D Artist dyrdee Media; Konrad Müller, 3D Artist dyrdee Media; Marc Pantenburg, 3D Artist dyrdee Media

Best interaction campaign

RTL: Alarm für Cobra 11 - Crash-Prämie

1st Prize

RTL: Alarm für Cobra 11 - Crash-Prämie

In hardly any other action series so many cars have been crashed as in 'Alarm für Cobra 11' on RTL. What could be better than making a competition? "Give us your old rusty car", the cops Semir and Paul ask their fans in this campaign. The fans responded with videos explaining why precisely their car needs to be crashed during a stunt. Great idea, fitting the target group of the action series!

Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Creative Manager RTL Mediengruppe RTL Deutschland; Anja Pelzer, Projekt-Management Mediengruppe RTL Deutschland; Alexandra Felgendreher, Producing Mediengruppe RTL Deutschland; Doris Mertens, Gestaltung Mediengruppe RTL Deutschland; Monika Rössel, VFX Mediengruppe RTL Deutschland; Anna Dahmen, Digitalmarketing Mediengruppe RTL Deutschland; Philipp Steffens, Leitung Fiction RTL Mediengruppe RTL Deutschland; Sabine Krimpmann, Produkt Managerin TV Sites RTL interactive

FOX + RTL II: The Stalking Dead

2nd Prize

FOX + RTL II: The Stalking Dead

Creative team: Karin Zipperling, Director Marketing & Creative Services FOX Networks Group Germany; Karoline Henschel, Marketing Manager FOX Networks Group Germany; Carlos Zamorano, Director Marketing & Communications RTL II; Kristina Wiesner, VP Marketing, Creation & Advertising RTL II; Hannah Rackwitz, Projectmanager Marketing, Creation & Advertising RTL II; Florian Kemeter, Projectmanager Marketing, Creation & Advertising RTL II; Dominic Czaja, General Manager Dojo Werbeagentur

ProSieben: The Voice - Du bist der Coach

3rd Prize

ProSieben: The Voice - Du bist der Coach

Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Manuela Krause, Junior Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions – ProSiebenSat.1 TV Deutschland; Daniel Ernle, Coding Dec3; David Geiger, Senior Marketing Manager ProSiebenSat.1 Digital; Martina Hildebrandt, Senior Product Manager Central Marketing – ProSiebenSat.1 TV Deutschland

Best digital marketing spot

Red Bull TV: Generic Digital

1st Prize

Red Bull TV: Generic Digital

"Beyond the Ordinary" is the claim of Red Bull TV. The digital channel promotes its programme with extraordinary pictures: travel with globetrotter adventurers to the most exciting corners of the planet, discover new music and entertainment with future-oriented artists and visit live events with top athletes from all over the world. In this digital spot, Red Bull TV shows: Here you are always seated in the front row, no matter where you are!

Creative team: Rüdiger Schrattenecker, Executive Producer Red Bull Media House TV; Hans-Jörg Weidenholzer, Producer & Cutter Red Bull Media House TV; Tina Siglreithmayr, Project Manager Red Bull Media House TV; Simon Rachbauer, Content Manager Red Bull Media House TV

Sport1: iM Football - App

2nd Prize

SPORT1: iM Football – App

Creative team: Arman Kavrailoglu, Leiter Art Direction SPORT1; Carolin Melzer-Benz, Director Marketing SPORT1; Sven Helgert, Leiter Promotion SPORT1; Matthias Pressler, Motion Designer SPORT1; Mario Huster, Motion Designer SPORT1; Lucas Rüngeler, Product Owner SPORT1; Maurizio Casas, Senior Art Director SPORT1; Amir Sufi, Creative Director MAYOLOVE

BR: BR-KLASSIK.de

3rd Prize

BR: BR-KLASSIK.de

Creative team: Peter Fohrwikl, Redaktionsleitung BR-KLASSIK Bayerischer Rundfunk; Ben Alber, BR-KLASSIK Bayerischer Rundfunk; Peter Rieckhoff, BR-KLASSIK Bayerischer Rundfunk; Christoph Kienzle, Konzeption/Creative Direction/Kamera Agentur ROSE PISTOLA; Lea Hörl, Konzeption/Art Direction Agentur ROSE PISTOLA; Frank Weidenfelder, Schnitt/Postproduction/Editing Agentur ROSE PISTOLA; Maria Fischer, Handlettering/Grafik Agentur ROSE PISTOLA; Holger Felten, Art Direction/Projektleitung Agentur ROSE PISTOLA

Best digital marketing campaign

ZHdK: Der wilde Werner

1st Prize

ZHdK: Der wilde Werner

How does a modern myth develop and how can it be put into circulation within a very short amount of time? How can a story be told so that it is absorbed by both the target group and the media? The CAST students have done just that: with a fictitious story about an illegal go-kart scene that claims the streets of the city for their personal adrenaline rush. Through a mockumentary as well as an ingenious distribution plan they made the story public on different channels and used the media as a multiplier. The myth spread even beyond the national border. Great project ingeniously implemented!

Creative team: Alun Meyerhans, Director/Editor/Sounddesign/Colorist/2. Camera Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Michael Schwendinger, Director/Editor/1. Camera Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Harry Herchenroth, Music Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Gregg Skerman, Sound Mastering Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Beatriz Duarte, Translation Zürcher Hochschule der Künste | Cast/ Audiovisuelle Medien; Eric Andreae, Mentoring Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Marc Uricher, Mentoring Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien

n-tv: Weil jeden etwas anderes Interessiert

2nd Prize

n-tv: Weil jeden etwas anderes Interessiert

Creative team: Cornelia Dienstbach, Leitung Marketing n-tv & Verticals/Diversifikation Mediengruppe RTL Deutschland; Sabrina Engel, Marken Managerin n-tv Mediengruppe RTL Deutschland; Lisa Dukowski, Marken Managerin n-tv Mediengruppe RTL Deutschland; Alessandro Taschetta, Senior Promotion Producer Mediengruppe RTL Deutschland; Panajiota Walko, Promotion Producer Mediengruppe RTL Deutschland; Andreas Henke, CCO Havas Worldwide Düsseldorf; Harald Jäger, Director Client Services Havas Worldwide Düsseldorf; Martin Breuer, Executive Creative Director Havas Worldwide Düsseldorf; Nina Schreier, Senior Producer Havas Worldwide Düsseldorf

sixx: Chick Brother

3rd Prize

sixx: Chick Brother

Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Agata Rogge-Solti, Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Elisabeth Riedl, Designer/Postproduction Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Amann, Creative Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Köppen, Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Elmina Medic, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions – ProSiebenSat.1 TV Deutschland; Werner Hoier, Developer; Stefan Negele, Developer