Post, like, share – whether during breakfast at home, in the lunch break at work or at night in front of the TV with friends – Social Media are used by millions of people anytime, anywhere and across language barriers. Everybody and everthing is public! and often faster than any news programme. Thus, the topic of Social Media is more topical than ever.

Therefore, the way we communicate has changed significantly. Especially the User 2.0 influences what becomes popular, through posts, comments and shares. This poses opportunities as well as challenges for media and communication companies.

The focus of the event organised by Eyes & Ears of Europe and VOX are the following questions: How can companies present themselves succesfully in social networks? What content is suitable for social media? And what content is appropriate for which platform and for which use? How can media and communication companies administer their content and maintain an overview? And how should public user questions, suggestions and criticism be handled?

The two-day Eyes & Ears Academy offers answers to these questions. Using examples and practical execises the participants learn what and when they should communicate, and what they shouldn't do.

This event is aimed primarily at employees of media and communication companies who are already active in the field of Social Web, or who are just starting out and would like to learn more about this topic. Persons interested in the media, students and trainees are also very welcome.