Kalender

'Virtual Reality & Technological Innovations – New Concepts for Future TV'

17.11. – 18.11.2016 / EYES & EARS SUMMIT, London
EEOFE

Technological innovations are rapidly taking over the audiovisual arena. New concepts, new formats, new viewing and selection habits. How will your organisation stay ahead and set the innovation bar?

In a sector of change, where there is such focus on the bottom line, we think the opportunity to meet and listen to industry thought-leaders and peers is vital.

Future-focused Eyes & Ears of Europe will be holding an industry event with on-screen branding pioneers Lambie-Nairn in London. Over two days, leaders from TV and online broadcast, production agencies and university educators will focus their attention on the challenges, strategies and trend evolution in the national and European arena. The event will provide industry leaders and experts the opportunity to network and gain an in-depth insight into leading technological and virtual reality trends shaping the future of TV, and how they are being addressed.

Topic highlights include:

  • Find out how leading mass media company, ProSiebenSat.1 Media SE, have been experimenting with and integrating new formats of content creation and consumption
  • A digital shift: find out how SRF (Swiss Radio and Television) are optimising their performance and what they’ve learned on the way
  • Creativity is key: get inspired by industry innovators



We welcome you to join us with our partner hosts, Lambie-Nairn, at: 6 Brewhouse Yard, London EC1V 4DG on the 17th and 18th November.

To book your ticket visit Anmeldeformular Virtual Reality

This Eyes & Ears Summit is aimed primarily at people working in media and communications companies, (post) production firms, design studios, consultancies, as well as marketing, advertising and online companies who want to find out more about this topic. The seminar language will be English.


Programme: Thursday, 17 November 2016

​11.30

Welcome

Andy Hayes, Managing Director Northern Europe & Middle East Lambie-Nairn, London

Corinna Kamphausen, CEO Eyes & Ears of Europe, Cologne

​11.45​Introduction of the participants
12.00

VR Narratives – Storytelling for the 'Invisible Man’

Prof. Dr. Martin Zimper, Head Cast/ Audiovisual Media, Zurich University of the Arts

​12.45​Discussion
​13.00

VR – reshaping TV

Jan Thiel, Co-Founder and Managing Director A4VR - the Agency for Virtual Reality, Düsseldorf

​13.45​Discussion
​14.00Lunch break
​15.30

Technology and brand: when it works, it works

Case study: the Story of Now

Paul Field, CEO Europe TouchCast, London

Adrian Burton, Executive Creative Director Lambie-Nairn, London

​16.15​Discussion
​16.30

The evolution of storytelling and content in an age of new technological innovation

Luis De Jorge-Ladrero, Senior Producer Nexus Interactive Arts, London

​17.15​Discussion

​17.30​Summary
​18.00End of Day 1



Programme: Friday, 18 November 2016


09.00Get together​
​09.30

How immersive Media will affect our daily lives – a review on Virtual Reality in use

Prof. Ralf Lobeck, Professor for Visual Communication, Academic Dean ‘Brand & Communication Design B.A.’, AMD Akademie Mode & Design, Department Design Fresenius University, Düsseldorf

Creative Director, Lobeck | Motion Concept, Cologne

​10.15​Discussion
​10.30

VR ‘Life Garden’ for Cancer Research UK : A Case Study

Andy McNamara, Head of CG and Immersive Rushes, London

Caroline Laing, VFX/VR Producer Rushes, London

​11.15​Discussion
​11.30Break
​12.00

Jealousy won't get you anywhere: Conclusions and learnings of a digital shift

Jonas Bayona, Digital Storyteller SRF, Zurich

​12.45Discussion
​13.00

Lunch break

​14.30

Entering a new world - ProSiebenSat.1 VR Strategy

Bianca Stephan, Senior Manager Business Development SevenOne AdFactory, Unterföhring

​15.15

Discussion

​15.30

Virtual is Real

Rafi Nizam, Global Creative Director NBCUniversal International, London
​16.15​Discussion
​16.30​Summary & Evaluation

​17.00​End of the event



Speakers

Jealousy won't get you anywhere: Conclusions and learnings of a digital shift

„Broadcasters all around the world are wasting way too much time and energy fighting for or against digital innovation. This is what we at SRF did and how I see things after two years of transformation. Stories about failure and success, which should inspire you and hand you some rhetorical weapons for the upcoming fights.“

Jonas Bayona, Digital Storyteller SRF, Zurich

Jonas is a 29-year-old media addict with the attention span of a digital native. A multimedia journalist/designer focusing on digital marketing and strategies for broadcasters. All while focusing on his single, most important goal: To gain world domination make the internet a better place.


Burton_Adrian

Technology and brand: when it works, it works

Case study: the Story of Now

Innovative technology start up, TouchCast, recently partnered up with the BBC and Lambie-Nairn to create “Story Of Now”. The rich content of this interactive documentary series is built on an entirely new medium: the “videoweb”. The videoweb – as coined by TouchCast – allows anything from the web, including video, games, web pages and live social content, to be experienced by viewers inside HD video. For the first time, the viewing experience is put in the hands of the viewers and it can be as linear or as interactive as they choose it to be.

In this highly visual and thought-provoking session, Paul and Adrian will share key learnings from working on this ambitious project, and explore how TouchCast’s ground-breaking technology could transform the way we consume and create content (from broadcasting to corporate communications).

Paul Field, CEO Europe TouchCast, London

Paul is CEO EMEA of TouchCast, a New York-based company whose ground-breaking smart video technology is transforming communications in the enterprise and media space. TouchCast's clients include Accenture, Unilever, Pfizer, WPP and the BBC.

He is also an Operating Partner at bMuse, an adventurous incubator which nurtures and launches start ups that are highly disruptive in the media space.

Paul is a director of Higgaboom, a boutique consultancy specialising in content and mobile strategies, and an angel investor.

In these roles Paul draws on his experience working in the media for two decades.

In a successful newspaper career that started on a local paper when he was still at school, Paul rose to be third in command at the Daily Mail where he regularly edited the paper, oversaw features and spearheaded Weekend magazine before launching Mail Plus, a suite of interactive apps. Paul was also a key member of the small team that launched Mail Online in 2006, now the world's biggest newspaper website.

He was Editor In Chief of the Irish Daily Mail and Irish Mail on Sunday and Executive Editor of The Mail on Sunday, and spent two years in New York as the youngest ever Editor In Chief of the National Enquirer.

Paul is proud to serve on the board of Free Word, the international organisation promoting freedom of expression, literature and literacy.

Paul divides his time between London, New York and the beautiful Suffolk coast which is home not only to his artist wife and three young daughters but his ever-expanding vinyl record collection… 4,000 LPs and counting!

Adrian Burton, Executive Creative Director Lambie-Nairn, London

Adrian’s role is to put his creative stamp on all the work we do, adopting an on-going role to ensure the work our clients and their many agencies produce remains consistent, coherent and relevant. He has over 20 years of experience in design, having worked at Sedley Place (UK and Berlin) where his clients included Volkswagen Group and The Royal Mail.

Since moving to Lambie-Nairn in 1997 he has been at the helm of many high profile branding projects including the BBC (Masterbrand, TV, radio and events), 2022 FIFA World Cup Qatar, EA Games, FIFA, Sainsbury’s, Direct Gov, Expedia, Telefónica, O2, Al Jazeera and Qatar 2022 Supreme Committee.

Adrian is a regular judge and speaker within the creative industry including for the Drum, the Roses Awards and the D&AD.

Ralf Lobeck

How immersive Media will affect our daily lives – a review on Virtual Reality in use

"Immersion has a significant impact: the user is physcially and mentally involved, emotionally exposed to the content. That can be exploited in a positive or negative way."

Prof. Ralf Lobeck, Professor for Visual Communication, Academic Dean ‘Brand & Communication Design B.A.’, AMD Akademie Mode & Design, Department Design Fresenius University, Düsseldorf

Creative Director, Lobeck | Motion Concept, Köln

Studied Visual Communications and Graphic Design at the University of Applied Sciences in Düsseldorf and at the University of California in Los Angeles (Bachelor). TV designer at WDR. Employed at RTL from 1991 to 2009, initially as TV designer, later head of department. Most recently as senior art director at RTL CREATION. 2009/10 creative director at Bruce Dunlop Associates in Munich. In 2011, founded Lobeck | motion concept, a studio for brand staging in image, sound and space. Since 2012, professorship for visual communications at the AMD Akademie Mode & Design, Department Design of Fresenius University in Düsseldorf. Since 2013 academic dean ‘Brand & Communication Design B.A.’ at AMD. Various teaching assignments and lectureships at universities in Germany, Austria and Switzerland. Since 2010 head of working group ‘Typography’ at Eyes & Ears of Europe.

McNamara_Andy


Laing_Caroline

VR ‘Life Garden’ for Cancer Research UK : A Case Study

"Rushes in collaboration with agency Atomic London, recently designed and developed an innovative VR experience for Cancer Research UK - one of the largest charities in the UK. The 'Life Garden' was created to celebrate and thank individuals who have had left a gift in their Will to the charity.

Premiered at the Hampton Court Flower Show in July as part of Cancer Research UK’s show garden, users of the experience are transported to a seemingly endless field of flowers after donning an Oculus Rift VR headset. The immersive experience features more than 100,000 flowers bearing the names of supporters who have donated to the charity by leaving a legacy gift.

Utilising a combination of stereo CGI, 3d spatial audio, specially commissioned music and a variety of contemporary VR techniques, the team have developed a uniquely personal experience and illustrates how VR can be used effectively for non-game based applications.

The talk will cover:

-The design, R&D and development of the VR ‘Life Garden’ from concept to delivery.

-The challenges of developing VR experiences for live events.

-Producing for VR and how it differs from traditional media

-What we learned : ‘the good, the bad and the ugly’ of VR development."

Andy McNamara, Head of CG and Immersive Rushes, London

Andy is an award winning CG artist with over 20 years experience in the field of CGI and Visual Effects and currently leads the CG department at Rushes. He started his career at IBM in R&D before moving to the BBC where he helped develop and run the BBC’s first CG department and has since worked for numerous CG and VFX studios in London. His range of creative and technical skills has led him to work on a diverse range of projects across broadcast, commercials, feature films, theatre production and more recently - immersive and VR.He’s particularly interested in exciting projects that combine innovative applications of art and technology in the CGI and VR space.

Caroline Laing, VFX/VR Producer Rushes, London

Caroline joined Rushes in 2008 after studying Film & Broadcast Production at London Metropolitan University. Becoming interested in CG and the design studio, she worked her way up to producer bridging the gap between commercials and film & tv. She has worked for many years on BBC Horizon and produced all of the on-set graphics sequences for Spectre. Most recently Caroline produced Rushes’ virtual reality experience for Cancer Research UK.

Rafi Nizam

Virtual is Real

How might we redefine the content we produce to meet the needs of an ever-evolving audience? How do you promote a hybrid VR story while simultaneously inventing the medium? How do you connect a fragmented and nascent VR audience to excite and educate them about an artform we still don’t fully understand ourselves? This is the creative journey of 'Halcyon' – an experiment in storytelling designed from the ground up for VR entertainment. Rafi will share key learnings from the creative strategy of this inventive and ambitious project.

Rafi Nizam, Global Creative Director NBCUniversal International, London

Rafi Nizam (rafianimates) is an award-winning independent Animator, Director, Story Artist and Character Designer from London. His work has won awards at British and International festivals notably for animated music videos, character designs and live action promos.

Alongside his independent work, Rafi is a multi­disciplined Creative and Storyteller with 15+ years experience in Entertainment, Broadcast, Film, Advertising, Marketing and PR environments across film and animation production, web/social campaigns, on­-air promotions and traditional media with a focus on entertainment products and properties.

De Jorge-Ladrero_Luis

The evolution of storytelling and content in an age of new technological innovation

Augmented Reality isn't generally labeled immersive, but it is where we're headed.

What do you think is the most immersive version of the Blair Witch Project? Before you shout "VR!", wouldn't it be more terrifying to be in a real forest at night? Just imagine that, with all your senses on alert, and with vision augmented?

Location based AR stories actually have the opportunity to be MUCH more immersive than VR by using all of your senses. The technology to recognize your environment in real-time and make intelligent decisions about what objects are is at the heart of all the latest Computer Vision research; be it robots, autonomous cars, drones etc. In a month or less this technology will begin to be packaged into the latest mobile phones, so we're literally moments away from being able to build stories for locations. So..have you tried the thriller on the Eiffel Tower? The sci-fi experience near Area 51 in Nevada?

And yes, no tracking markers or QR codes required.

Luis De Jorge-Ladrero, Senior Producer Nexus Interactive Arts, London

Luis De Jorge-Ladrero is a Senior Producer at Nexus Interactive Arts (NIA), a specialist interactive storytelling division of nexus studios, that researches and adopts emerging technologies to craft engaging experiences.

His experience is focused on new technologies and how they can inform the future of storytelling. His credits include Voyage Magique for Burberry, UNCOVR for the New Yorker magazine, as well as educational installations for the Science Museum.

For the last couple of years, he has focussed his research to the resurgence of AR/VR/MR technologies and the opportunities for adoption in the entertainment and gaming sectors.


Stephan Bianca

Entering a new world - ProSiebenSat.1 VR Strategy

We endeavour to deliver the best TV experience possible to both our viewers and our advertising clients. As market leader in Germany we stand for innovation. New trends continue to inspire us and push us forward – virtual reality is one example.

Bianca Stephan, Senior Manager Business Development SevenOne AdFactory, Unterföhring

Since 06/2016 Senior Manager Business Development and Product Owner Virtual Reality at SevenOne AdFactory. From 2015 to 2016 Senior Manager Business Development at ProSiebenSat.1 Digital & Adjacent. In 2014 ProSiebenSat.1 US Office, San Francisco, USA. From 2013 to 2012 Manager Key Account & Project Management at ProSiebenSat.1 Digital. In 2011 Publisher Manager at AdScale. 2009 to 2011 Partner Manager & Assistant to the MDs at Fem Media, a ProSiebenSat.1 company.

Thiel_Jan

VR – reshaping TV

“Virtual Reality still needs work but major TV companies have already begun investing heavily into VR in the past few months. From 360° captures to entire livestreams – Virtual reality will completely alter the experience. But is TV ready for VR ? What is the benefit for the viewer? Is there an advantage for the media industry? From my own experience I want to point out that flowing transitions from classic TV to VR with Social Media does exist: Immersive TV.”

Jan Thiel, Co-Founder and Managing Director A4VR - the Agency for Virtual Reality, Düsseldorf

A4VR is a one stop creative agency specialized in key ready VR concepts and solutions. Recently A4VR realized a 360° live stream of ‘The Voice of Germany’ finals. Which in fact marks the first VR usage in German TV. Jan is also the Co-Founder and member of Vriends. A Virtual plattform taking TV to the next level. Recently the Vriends have realized a GEAR VR app for ‘Galileo’ VR special week. Jan has an expertise of more than 15 years as an executive Creative Director in multimedia events and live marketing. Specialised in large-scale projections, vertical performance, interactive dance, holography and interactive 3D projection mappings for clients from automotive, IT & technology, architecture, fashion to TV & media.

Martin Zimper

VR Narratives - Storytelling for the 'Invisible Man"

"What we learned in two Swiss VR productions: From the storytelling perspective Virtual Reality has more to do with a stage than with a cinema experience. And that you don't need interaction to build empathy."

Prof. Dr. Martin Zimper, Head Cast/ Audiovisual Media, Zurich University of the Arts

Prof. Dr. Martin Zimper heads the Department of Cast / Audiovisual Media at the Zurich University of the Arts. With his students, he develops stories, story worlds and concepts for new technologies, formats and screens: From smart phones to Oculus Rift, from animated infographics to transmedia app content. International lecturer at Streaming Media London, Transmedia San Francisco, UC Berkeley Center for New Media, Australian Film, Television and Radio School, Sydney XMediaLab, Expo Shanghai, Cortona Week ETH.

Gastgeber

Programm (PDF)

Anmeldeformular (PDF)

Anmeldeschluss: 1. November 2016

Teilnehmerzahl: 60 Personen

Veranstalter & Ansprechpartner

Eyes & Ears of Europe
Mozartstr. 3-5
D-50674 Köln

Teilnahmebedingungen

Für Ihre verbindliche Teilnahme senden Sie das ausgefüllte Anmeldeformular bitte bis zum Anmeldeschluss als Scan per eMail an academy@eeofe.org oder per Fax an +49 221 60605711.

Kostenbeitrag

  • €150 beide Tage / €80 Tagesticket für Eyes & Ears Mitglieder
  • €50 beide Tage / €30 Tagesticket für Schüler, Studenten, Auszubildende, die persönliches Mitglied bei Eyes & Ears of Europe sind, oder für Schüler, Studenten, Auszubildende bei einem institutionellen Mitglied von Eyes & Ears of Europe.
  • €350 beide Tage / €190 Tagesticket für Nichtmitglieder
  • €75 beide Tage / €40 Tagesticket für Schüler, Studenten oder Auszubildende, die keine Mitglieder sind