Currently there are many internal and external creative & branding agencies producing excellent work for broadcasters. There is however, a lack of media and marketing planning strategy training in the European market that is tailored specifically to the challenges and planning approaches within broadcast promotion. However, this is necessary to ensure that campaigns are being planned effectively, and promotional resources like airtime and creativity are allocated efficiently in order to best fulfil the business objectives of the company.

Inefficient marketing planning, campaign selection and airtime usage creates high opportunity costs for broadcast organisations. Therefore, this Eyes & Ears Academy in cooperation with ProSiebenSat.1 TV Deutschland in Unterföhring, intends to train the participants in media strategy and planning to give them the necessary knowledge, understanding & tools to implement effective promotional campaigns with their organization in order to bring a structure to their on-air marketing prioritisation process and huge efficiencies to both their promotional airtime and creative resource. The workshop will cover best practice and theory as well as practical examples that the attendees will work through & can take back to the workplace. Das Seminar wird auf Englisch gehalten.

Aristidis Thomas (Leiter Media Management) und Ludwig Noack (Senior Media Manager) geben Einblicke in das strategische Medienmanagement der ProSiebenSat.1 TV Deutschland. Dieser Slot wird in deutscher Sprache gehalten.

Die Veranstaltung richtet sich insbesondere an Mitarbeiter von Medien- und Kommunikationsunternehmen, (Post-) Produktionshäusern, Design-Studios. Beratungsfirmen sowie Marketing-, Werbe- und Dialogagenturen, die mehr über dieses Thema erfahren möchten. Auch allgemein Medieninteressierte, Studenten und Auszubildende sind herzlich willkommen. Die Teilnehmerzahl ist auf 25 Personen begrenzt.